B2B Lead Generation & Sales Specialist

B2B Lead Generation & Sales Specialist Location: WorldTech Square, Sector 83, Mohali Work Mode: In-office Working Days: Monday to Friday Employment Type: Full-time Experience: 1.5 years About the Role We are looking for a B2B Lead Generation & Sales Specialist who can take ownership of the complete sales process — from finding and generating prospects to closing deals. The ideal candidate should have hands-on experience in B2B lead generation, cold outreach, prospecting, sales calls, client communication, follow-ups, and deal closing. This is not a role limited to generating leads and handing them over to another salesperson. You will be responsible for generating your own leads, converting prospects into opportunities, handling the sales process, and closing clients. This is an in-office role based at WorldTech Square, Sector 83, Mohali. Key Responsibilities Lead Generation & Prospecting Research and identify relevant B2B prospects, companies, and decision-makers. Build and maintain targeted prospect databases. Generate new leads through LinkedIn, cold email, WhatsApp, cold calling, and other relevant channels. Identify potential clients based on target industries, company size, requirements, and buying potential. Use tools such as LinkedIn Sales Navigator, Apollo, CRM platforms, and other lead-generation tools. Outreach & Appointment Setting Execute structured multi-channel cold outreach campaigns. Conduct personalized LinkedIn prospecting and outreach. Execute cold email campaigns and manage follow-up sequences. Conduct WhatsApp outreach and follow-ups. Make outbound calls to potential clients. Qualify prospects and identify genuine sales opportunities. Book discovery calls and sales meetings with qualified prospects. Maintain consistent follow-up with leads at different stages of the sales cycle. Sales & Client Conversion Take ownership of qualified leads from first conversation through closing. Conduct discovery calls to understand client requirements, challenges, and business goals. Present and pitch relevant services/solutions to potential clients. Prepare proposals and communicate pricing and deliverables. Handle client questions, objections, and concerns effectively. Negotiate with prospects when required. Follow up with decision-makers and move opportunities through the sales pipeline. Convert qualified prospects into paying clients. Close deals and achieve monthly sales/revenue targets. Maintain relationships with prospects and clients throughout the sales process. Pipeline & Reporting Maintain accurate lead and opportunity data in CRM/Google Sheets. Track outreach, responses, qualified leads, meetings, proposals, conversions, and closed deals. Maintain a healthy and active sales pipeline. Track follow-ups and ensure no qualified opportunity is missed. Analyze outreach and sales performance to improve conversion rates. Work closely with the marketing and delivery teams to ensure a smooth client onboarding process. Required Skills & Experience 1.5 years of experience in B2B sales, business development, lead generation, SDR/BDR, or a similar role. Proven experience in generating leads and converting them into clients. Hands-on experience with LinkedIn prospecting and cold outreach. Strong understanding of B2B sales and prospecting. Experience with cold email campaigns and follow-up sequences. Comfortable making cold calls and conducting sales conversations. Strong communication, negotiation, and objection-handling skills. Ability to identify decision-makers and reach the right stakeholders. Strong follow-up and relationship-building skills. Target-oriented and comfortable working with sales/revenue targets. Ability to independently manage the sales pipeline from prospecting to closing. Strong ownership and accountability for results. Tools Experience with any of the following will be an advantage: LinkedIn / LinkedIn Sales Navigator Apollo Clay CRM platforms Email outreach tools Google Sheets / Excel WhatsApp Lead generation and automation tools Sales and prospecting platforms What We Offer Competitive salary Performance-based sales incentives Monday to Friday working schedule In-office work environment Opportunity to work across multiple B2B industries Exposure to modern marketing, sales, and AI-powered tools Growth opportunities based on performance Collaborative and learning-focused work environment Ideal Candidate We are looking for someone who is more than just a lead generator. The ideal candidate is someone who can: Find the right prospects → Start conversations → Generate opportunities → Conduct sales calls → Handle objections → Follow up → Close deals. You should be confident, proactive, target-oriented, persuasive, and comfortable taking ownership of the entire B2B sales process. If you are someone who enjoys hunting for new business, speaking with decision-makers, converting prospects, and closing deals , this could be a great opportunity for you. Work Location: WorldTech Square, Sector 83, Mohali Work Mode: In-office Working Days: Monday to Friday