Business Development Representative

Cinnova Technologies, LLC · India

Cinnova Technologies is expanding its Business Development team to support continued growth across the U.S. Mid-Market segment. As a Business Development Representative, you will play a key role in introducing Cinnova’s custom software, modernization, and AI-driven engineering services to prospective clients. This position focuses on outbound prospecting, relationship initiation, and qualification, working closely with our GTM, Sales, and Delivery teams to help build a strong and predictable sales pipeline. This is an excellent opportunity to grow within a structured, process-driven revenue organization serving global clients.

Key Responsibilities

• Execute outbound prospecting via email, LinkedIn, and other approved channels.
• Research and identify target accounts and decision-makers (CEO, CTO, CIO).
• Initiate conversations and qualify prospects based on defined ICP and criteria.
• Book discovery meetings for BDMs and Account Executives.
• Maintain accurate activity and lead status updates in the CRM.
• Follow defined outreach sequences and SLAs.
• Collaborate with GTM and sales teams to improve messaging and targeting.

Tools & Platforms

• Outbound tools: Apollo, Instantly, Smartlead
• Email and calendar tools (Google Workspace, Outlook)
• Sales enablement tools as assigned

Required Qualifications

• 2–4 years experience in outbound B2B sales, lead generation, or business development.
• Strong written and verbal communication skills.
• Familiarity with outbound email and LinkedIn prospecting.
• Comfortable working with targets, activity metrics, and follow-ups.
• Ability to work US business hours overlap.

Preferred Qualifications

• Experience selling or supporting software services or IT consulting.
• Exposure to ABM or account-based prospecting.
• Experience working with offshore or distributed sales teams.

KPIs & Performance Metrics

• Lead response and follow-up adherence
• Conversion from contacted lead to qualified meeting
• CRM data accuracy and hygiene

Reporting & Location

This role reports to the Business Development Manager. The position is remote/offshore with structured collaboration with GTM and sales teams.

• Provident Fund and Medical Allowances
• Professional Training
• Quarterly/Annual Performance Bonus and Awards
• Company Sports
• Fun and Dynamic Working Environment

About Cinnova

Cinnova is an innovation-focused software development company helping start-ups and established firms with their MVPs, product design, and ongoing software development needs. With a proven track record of contributing to continuous growth, Cinnova has been part of rapid expansions and some great exits for our clients. From Blockchain technology to IoT development, AI, Machine Learning, and beyond, we have always been at the forefront of the technology landscape by bringing innovation to both start-ups and growth companies. Cinnova = (C)reativity + (innova)tion. This is our guiding principle both internally for our employees and externally for our customers. With that in mind, we promote startup culture and encourage innovative ideas to incorporate into our delivery to our clients. This has been very successful as we are proud to have members who come from a startup background and continue to help Cinnova be an innovation hub.