B2B Lead Generation & Telesales Executive

Elexoft · Pakistan

Sales & Business Development

Key Responsibilities

• Research and identify potential B2B clients across targeted industries.
• Achieve weekly and monthly targets for calls, leads, meetings, and conversions.
• Generate leads through cold calling, Google research, LinkedIn, business directories and other channels.
• Make outbound calls to business owners and key decision-makers.
• Introduce our business solutions and identify potential client requirements.
• Qualify prospects based on their business profile, needs, and growth potential.
• Generate and maintain a consistent pipeline of qualified leads.
• Schedule meetings and sales calls with interested prospects.
• Conduct regular follow-ups with potential clients.
• Maintain accurate records of calls, leads, follow-ups, and client responses.
• Coordinate with the sales and business development team for lead conversion.

Requirements

• Previous experience in B2B sales, telesales, cold calling, or lead generation is preferred.
• Strong communication, negotiation, and convincing skills.
• Comfortable making outbound calls and approaching new businesses.
• Ability to research companies and identify relevant decision‑makers.
• Good understanding of lead qualification and sales follow‑ups.
• Basic knowledge of CRM systems, Excel, or Google Sheets.
• Ability to work with sales targets and KPIs.
• Experience working with manufacturers, exporters, suppliers, or other B2B businesses will be an advantage.

Key Skills

B2B Lead Generation Cold Calling Telesales Business Development Prospecting Client Acquisition Lead Qualification Sales Follow‑Up CRM Market Research

Role Objective

The primary objective of this position is to identify potential business clients, approach decision-makers, understand their requirements, generate qualified leads and create sales opportunities for the company.