Social Media Specialist

Social Media Specialist ? United States | Fully Remote — must be based in the Eastern Time Zone (EST) ? In addition to applying to this listing, please also send your CV to Opportunity Join Olyra, a fast-growing better-for-you snack brand revolutionizing the U.S. market, as our Social Media Specialist. We're a dynamic startup with consistent, encouraging growth and the backing of Grupo Bimbo (the world's largest baking company), giving us huge momentum and resources to scale. If you're passionate about food (who isn't?), live and breathe social media, and are eager to work in an entrepreneurial environment with a fun team, this role is for you. Reporting to the Director of Digital Marketing, the Social Media Specialist will be the voice of our brand on Instagram, Facebook, and TikTok. You'll own day-to-day community management, build and nurture relationships with our fans through CRM, and create scroll-stopping organic content that grows our audience and drives engagement. Areas of Responsibilities Community Management: ◦ Monitor and respond to comments, DMs, mentions, and tags across Instagram, Facebook, and TikTok in a timely, on-brand voice ◦ Proactively engage with our community, creators, partners, and relevant conversations to build brand love and loyalty ◦ Identify and escalate customer service issues, product feedback, and potential brand risks to the appropriate teams ◦ Surface user-generated content (UGC) and community insights to inform content and marketing decisions CRM: ◦ Manage and maintain our CRM to track and segment community members, customers, creators, and brand advocates ◦ Build and execute relationship-driven programs (e.g., fan/ambassador outreach, product seeding, surprise-and-delight moments) ◦ Keep data clean, organized, and actionable to support personalized, meaningful interactions Organic Content Creation: ◦ Plan, create, and publish engaging organic content (Reels, TikToks, Stories, carousels, static posts) tailored to each platform ◦ Own and maintain a monthly content calendar aligned with product launches, retail moments, and brand campaigns ◦ Write compelling, on-brand captions and copy that reflect Olyra's personality ◦ Shoot and edit short-form video and photography (smartphone-first) and collaborate with our Graphic Designer on visual assets ◦ Jump on relevant trends, sounds, and formats quickly while staying true to the brand Analytics