Area Sales Manager - Jabalpur (Fans, Home Appliances & Consumer Durables)

Khaitan India Limited · India

Company: Khaitan India Ltd.

Location: Jabalpur, Madhya Pradesh

Industry: Ceiling Fans, Home Appliances

Experience Required: 10 to 12 Years

Employment Type: Full-time

Role Overview

Khaitan India Ltd. is looking for an aggressive, results-driven Area Sales Manager (ASM) to take full operational and commercial charge of the Jabalpur territory and surrounding markets.

The ideal candidate will have extensive ground-level channel sales experience in fans, home appliances, or consumer durables, with established trade relationships. The role focuses on driving primary and secondary sales volumes, expanding the dealer-distributor network, leading field sales executives, and maximizing counter-level share across urban and rural markets.

Key Responsibilities

• Revenue & Target Delivery: Formulate and execute territory-level sales plans to consistently achieve and exceed monthly, quarterly, and annual targets (volume and value) across fans, small domestic appliances, and consumer durable product lines.
• Distribution & Channel Expansion: Identify, onboard, and manage high-performing distributors, stockists, and retail dealers across Jabalpur, Katni, Mandla, Seoni, Narsinghpur, and adjoining clusters.
• Secondary Sales & Beat Governance: Implement and enforce strict Permanent Journey Plans (PJP) and market-visit discipline for Sales Officers and Field Executives to ensure high retail extraction and rapid stock turnaround.
• Commercial & Credit Discipline: Oversee distributor credit limits, ensure timely payment collections, manage balance reconciliations, and maintain sustainable distributor ROI in line with company policies.
• Trade Schemes & Market Activation: Plan and execute competitive dealer incentive programs, seasonal booking schemes, retailer display contests, and electrician/contractor meets to boost brand visibility and counter pull.
• Depot & Logistics Coordination: Work closely with the regional C&F depot and logistics teams to forecast SKU demand accurately, track inventory pipeline, and avoid stock-outs of fast-moving products.
• Competitor & Market Insights: Track competitor pricing, local trade margin trends, discount structures, and product movements to provide actionable ground intelligence to regional and central leadership.

Candidate Profile

• Industry Experience: 10–12 years of hands-on channel sales experience strictly within Fans, Home Appliances (SDA), or Consumer Durables .
• Territory Network: Deep familiarity and established relationships with electrical, appliance, and hardware distributors and dealers across Jabalpur and Eastern Madhya Pradesh .
• Commercial Acumen: Strong understanding of dealer margins, working capital turnover, trade scheme economics, and credit risk control.
• Language Proficiency: Fluency in Hindi is essential; working proficiency in English is preferred.
• Education: Bachelor’s degree in any discipline; an MBA/PGDM in Sales & Marketing is an added advantage.