Senior Associate- Public Relations

Oswaal Books · Agra, India

Job Title: Public Relations

Location: Agra

Experience Required: 1–6 years in Public Relations

Industry: Publishing / Media / EdTech / Consumer Brand

About Us:

Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Manager to drive the brand’s visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities:

• Press Relations & Media Outreach

o Draft, edit, and disseminate press releases, media statements, and authored articles.

o Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms.

o Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements.

• Digital Brand Integrations

o Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).

o Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements.

• Production House & Agency Collaboration

o Build and maintain strong networks with key production houses, digital content studios, and creative agencies.

o Pitch brand partnership ideas that can be embedded within entertainment or educational content.

• Content Creation & Editorial

o Write compelling authored articles, speeches, op-eds, and talking points for leadership.

o Manage and edit communication materials to maintain a consistent brand voice.

• Celebrity Management

o Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.

o Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.

• Strategic PR Planning & Execution

o Design and execute proactive PR strategies aligned with business goals.

o Track media trends, monitor brand reputation, and provide timely PR solutions during crises.

• Event & Campaign PR

o Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning.

o Secure pre-event and post-event coverage across relevant media channels.

Key Requirements:

• 1–6 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.

• Strong network with journalists, editors, influencers, and media professionals.

• Hands-on experience in digital PR and influencer marketing.

• Excellent written and spoken communication skills.

• Ability to independently draft press materials, authored articles, and campaign content.

• Familiarity with production houses and integration formats for YouTube, OTT, and social media.

• Experience in celebrity coordination and talent management is a strong plus.

• Highly organized, proactive, and detail-oriented.

Preferred Qualifications:

• Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.

• PR agency background or prior experience managing PR for consumer-facing brands is advantageous.

• A strong portfolio of media coverage and past PR campaigns.

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