Business Development Executive - Outreach & Engagement

Expert Education & Visa Services · India

Key Responsibilities

• Develop and implement regional outreach and student engagement strategies across East India.
• Build and maintain strong professional relationships with schools, colleges, universities, education partners, community organisations, and other relevant stakeholders.
• Plan, coordinate, and execute seminars, workshops, career fairs, admission days, institutional visits, student information sessions, and other outreach activities.
• Work closely with marketing, operations, and business development teams to ensure effective lead management and follow-up after outreach activities.
• Monitor international education market developments, student preferences, visa-related developments, competitor activity, and emerging destination trends.
• Manage outreach calendars, event timelines, participation requirements, logistics, promotional materials, and stakeholder communication.
• Track leads, student participation, institutional engagement, conversions, and campaign outcomes.
• Prepare periodic reports, presentations, and performance analyses for management.
• Travel within East India as required for institutional meetings, events, student engagement activities, and partnership development.

Qualifications and Experience

• A master’s degree or MBA in Business Administration, Marketing, Education, Communications, International Relations, or a related discipline is required.
• A minimum of 2-3 years of relevant professional experience in student recruitment, international education, institutional outreach, education consulting, community engagement, business development, or education marketing.
• Demonstrated experience in handling and engaging with prospective students and their families.
• Strong understanding of the international education market and current study-destination trends.
• Familiarity with major international study destinations such as Australia, Canada, the United Kingdom, the United States, New Zealand, and Europe.
• Experience in organising educational events, seminars, workshops, institutional visits, or student engagement campaigns.
• Ability to interpret outreach data, evaluate campaign performance, and support data-driven decision-making.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Strong organisational ability, attention to detail, and the capacity to work effectively within targets and deadlines.
• Proficiency in preparing professional reports, presentations, outreach plans, and stakeholder communications.
• Ability to work independently while collaborating effectively with cross-functional and geographically distributed teams.

Preferred Competencies

• Commercial awareness and an understanding of recruitment targets and conversion outcomes.
• Strong analytical, planning, negotiation, and problem-solving capabilities.
• Ability to adapt outreach strategies according to changing market conditions and destination trends.
• Willingness to travel regularly across East India.

What We Are Looking For

We are looking for a proactive, responsible, and relationship-oriented professional who understands both student expectations and the commercial realities of the international education sector. The ideal candidate should be capable of developing meaningful institutional relationships, identifying market opportunities, and translating outreach activities into measurable student engagement and recruitment outcomes.