Modern Trade sales officer

Sundrop Brands Limited · Tamil Nadu, India

Ensure achievement of primary and secondary targets, visibility and distribution expansion within the territory to achieve the business objectives.

• Implement secondary schemes in the DMT/IMT Stores
• Secondary tracking
• Product detailing to retailers
• Identify outlets based on off take performance.
• Brand and SKU availability in DMT /IMT Stores
• Merchandising of our products by self and through v-DECs
• Implement merchandising offers provided by company
• Implement activities, and Key accounts activities; Implement Launch plan for new products; Focus on Key brands
• Achieving targets of sales growth activities
• Successful implementation of launch plan
• Organize and plan the market working for self and DS
• Reduce v-DECs attrition
• Improve market activities implementation
• Furnish reports related to market workings and sales
• Competitor's activity in the Hyper and CNC Stores
• Competitor pricing monitor reports
• Activity reports (like Demo Sampling Drives, Visibility drive, etc)
• Submit reports as and when asked / planned
• Timely submission of reports
• Authentic market info.

MAJOR CHALLENGES

• Products are in premium segment hence pricing is an issue vis-à-vis local competitors
• Sourcing of Distribution Salesman and handling v-DECs attrition
• Delayed invoicing at Depot resulting in loss of sale due to stocks related, Cfa infrastructure related, invoicing process related, or dispatch related issues

SKILLS AND KNOWLEDGE & Relevant and total years of Experience

• Graduation
• 10 + 2 with good experience
• Min. 6 months for Sales Trainee level
• Min 3 years for Modern Sales officer
• FMCG or related industries