Community & Brand Partnerships Manager

Balancenutrition.in · Maharashtra, India

About Balance Nutrition

Balance Nutrition is a pioneering digital health business specializing in disease and lifestyle disorder management with over 75,000+ clients across 94+ countries. We focus on addressing obesity, diabetes, thyroid, cholesterol, PCOS, and more through a robust App & web-based model. Our mission is to transform healthcare for Indians globally, aiming to reach 1 million users in the next 12 months.

Role Overview

We're looking for a creative, execution-focused professional who can build and nurture our community while driving brand collaborations, influencer marketing, PR initiatives, paid marketing campaigns, and engagement initiatives. The ideal candidate should be equally comfortable managing communities, executing marketing campaigns, optimizing Meta & Google Ads, and converting engagement into qualified business opportunities.

Key Responsibilities

• Build, engage, and grow Balance Nutrition's online community across social media platforms.
• Identify, onboard, and manage collaborations with influencers, creators, healthcare professionals, media partners, and strategic brand partners.
• Develop and execute end-to-end influencer marketing campaigns, brand collaborations, and PR initiatives to enhance brand visibility.
• Plan and execute engaging campaigns that strengthen community participation and brand awareness.
• Manage community engagement across social media, WhatsApp, and email marketing, ensuring timely and meaningful interactions.
• Plan, launch, monitor, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns to drive lead generation, conversions, and brand awareness.
• Coordinate with the Performance Marketing team to improve campaign performance, audience targeting, and ROI.
• Manage campaign CTAs, customer journeys, and marketing funnels to improve lead generation and conversions.
• Drive user-generated content (UGC), customer success stories, testimonials, webinars, podcasts, live sessions, and community-led initiatives.
• Collect customer feedback, conduct polls, analyze engagement metrics, and generate actionable insights.
• Work closely with the Brand, Content, Sales, and Performance Marketing teams to align campaigns with business objectives.
• Convert community engagement into qualified leads and support revenue growth initiatives.
• Track campaign performance, prepare reports, and continuously optimize engagement, acquisition, and conversion metrics.

Requirements

• 2-5 years of experience in Community Management, Influencer Marketing, Brand Partnerships, PR, Digital Marketing, or Growth Marketing.
• Hands-on experience managing Meta Ads (Facebook & Instagram) and Google Ads campaigns.
• Stong understanding of influencer outreach, campaign execution, community building, and brand collaborations.
• Experience handling social media engagement, WhatsApp marketing, and email marketing campaigns.
• Knowledge of marketing funnels, lead generation, conversion optimization, and campaign analytics.
• Excellent communication, relationship-building, negotiation, and stakeholder management skills.
• Ability to independently ideate, plan, execute, and optimize campaigns from concept to completion.
• Experience in the health, wellness, fitness, or lifestyle industry is an added advantage.