Creative strategist
Codeyoung · Bengaluru, India
Job Description
As part of the hiring process for the Creative Strategist role, we'd like you to complete a short assignment to understand your thinking around content strategy and Instagram growth.
Context
Assume you are managing the Instagram account of an Ed Tech brand teaching coding, math, and English to kids aged 6–16 (target audience: parents in the US/UK).
The account currently has 123 K followers, and the goal is to grow it to 500 K followers in 12 months.
1. Content Strategy
Briefly explain:
What 3–4 content pillars you would focus on What type of content would drive followers and shares2. Content Frequency
What would be your weekly posting plan?
Include:
Reels per week Carousel posts Stories Any other formats you would useExplain your reasoning briefly.
3. Content Ideas
Share 5 Instagram Reel ideas that could perform well for this audience. (please share Links)
Each idea should include:
Hook (first line) Topic Why it could go viral4. Reel Script
Write short Reel script (30–60 seconds) for topics suggest by you.
5. Meta Ads (Short Answer)
Give examples of 5 good meta ads. Reasons why it would work for Codeyoung?
This assignment will help us evaluate your creative thinking, understanding of Instagram growth, and ability to translate ideas into content.
Looking forward to your submission.
Details
| Company | Codeyoung |
| Location | Bengaluru, India |
| Type | FULL TIME |
| Niche | design |
| Experience | permanent |