Director of sales marketing

Key Responsibilities
Develop and implement the annual Sales & Marketing strategy in line with business objectives.
Achieve room revenue, banquet, catering, and ancillary revenue targets.
Identify new business opportunities and maintain strong relationships with corporate, MICE, travel trade, government, and leisure clients.
Lead, mentor, and monitor the Sales & Marketing team to achieve individual and departmental KPIs.
Drive business through key accounts, RFPs, contracts, and strategic partnerships.
Prepare and manage sales forecasts, budgets, and revenue plans.
Analyze market trends, competitor activities, and customer insights to develop effective sales strategies.
Collaborate with Revenue Management to optimize pricing, occupancy, ADR, Rev PAR, and overall profitability.
Oversee digital marketing, brand promotions, public relations, and marketing campaigns in coordination with the Corporate Marketing team.
Represent the hotel at trade shows, exhibitions, networking events, and client engagements.
Ensure exceptional service standards and maintain strong guest and client relationships.
Prepare periodic sales reports, business forecasts, and performance reviews for management.
Qualifications & Experience
Bachelor's Degree in Hospitality Management, Business Administration, Marketing, or a related field (MBA preferred).
10–15 years of experience in Sales & Marketing, with at least 3–5 years in a leadership role within luxury hospitality.