Strategic brand consultant (fmcg)engagement type: project-based / full time / consultantexperience:

Role Overview
We are looking for a Strategic Brand Consultant with strong FMCG exposure and hands-on agency experience to lead brand strategy, GTM planning, and integrated media strategy for multiple food & consumer brands.
This role will work closely with leadership, planning, creative, and performance teams to build sharp brand narratives backed by solid media logic and execution-ready plans.
Key Responsibilities
Brand & Business Strategy
Develop brand positioning, category frameworks, and communication territories
Build GTM strategies for launches, relaunches, and market expansions
Define brand architecture and long-term growth roadmap
Translate business objectives into clear brand KPIs
Media & Communication Strategy
Create integrated media plans (Digital + Offline)
Lead AOP planning (Quarterly / Annual)
Define media mix, budget allocation, phasing, and reach-frequency logic
Align media strategy with creative idea and consumer journey
Work closely with performance teams on funnel strategy
Consumer & Market Intelligence
Conduct category, competitor, and consumer insight analysis
Identify white spaces and emerging trends in FMCG
Use data (sales, media, digital, ORM, social listening) to sharpen strategy
Build insight-led storytelling, not generic decks
Client & Internal Collaboration
Act as strategic SPOC for senior client stakeholders
Guide creative, content, and media teams with clear strategic inputs
Review and elevate decks before client presentations
Ensure strategic consistency across all brand touchpoints
Required Skill Set
Proven experience with FMCG brands (Food, Dairy, Staples, Nutrition preferred)
Strong agency background (Creative / Media / Integrated agencies)
Deep understanding of:
Brand strategy
Media planning & buying logic
Digital ecosystems (Social, Search, Influencer, Programmatic)
Ability to connect business goals → insight → idea → media
Excellent presentation & storytelling skills
Comfortable with both strategy thinking and execution realities
Nice to Have
Experience working on national / regional FMCG brands
Exposure to rural + urban media planning
Experience with retail & on-ground activations
Prior consulting or CXO-level advisory exposure
Why This Role Is Critical
FMCG brands need thinking partners, not just execution
We are building long-term brand platforms, not campaign-only ideas
You will influence how brands are built, scaled, and sustained
Ideal Consultant Profile
Thinks like a brand owner
Understands media economics
Can challenge briefs constructively
Believes in insight-first, execution-aware strategy
To apply, please share your updated CV with hr@ or hello@