Branch Manager (Electric Equipment’s Showroom) I Expatriate Role I DRC

Brickstech · India

Job Description

Position: Branch Manager (Electric Equipments Showroom)

Location: Kinshasa, Democratic Republic of Congo

Employment Type: Full-time, expatriate role

Department: Sales & Retail Operations

Experience: 6–8+ years in sales/retail/branch operations

Key Responsibilities

• Lead complete sales operations, including projecting annual sales, setting targets and tracking sales performance.
• Drive achievement of primary and secondary sales targets through planning, execution and regular performance reviews.
• Deliver budgeted profitability by driving growth and sustaining category performance through proactive strategies.
• Partner with core business operations to increase the company's footprint, expand market share and generate sustainable revenue gains.
• Conduct regular sales reviews and provide monthly rolling forecasts to guide business decisions.
• Formulate and execute go-to-market strategies to leverage growth opportunities in revenue and market penetration.
• Create a systematic approach to increase reach through potential mapping and sales planning.
• Plan and execute new product launches, promotions and special offers; coordinate price negotiation and promotion support with partners/principals.
• Develop and implement sales promotion strategies, including field activation programs and in-store activities, to enhance brand visibility and consumer engagement.
• Identify and pursue institutional and government tender opportunities.
• Deliver timely competitive intelligence and market insights to support strategic planning and competitive positioning.
• Oversee the appointment and management of distributors, dealers and sales channels within the region.
• Identify and address distribution gaps and implement corrective actions to enhance sales, service and performance.
• Develop and maintain strategic partnerships with electricians, builders, contractors and project influencers, fostering trust and collaboration to streamline project execution and enhance service delivery.
• Implement relationship-building strategies to increase client referrals and drive business growth and market expansion.
• Build strong relationships with vendors, dealer groups, procurement teams and senior management, including C-suite level / partner contacts, for product planning, forecasting and resolving operational issues.
• Manage daily showroom operations, ensuring efficiency, goal alignment and smooth functioning of business within the territory.
• Maintain accurate sales records, daily reports, and cash and card transactions, ensuring error-free operations.
• Prepare daily and periodic reports, including customer outstanding reports, business analysis, payment receipts, stock-on-hand and stock requirement reports.
• Ensure visual merchandising, product display and showroom standards are maintained.
• Streamline inventory management to ensure optimal stock levels and reduce stock-outs and customer complaints.
• Monitor stock levels and implement timely reordering to prevent shortages and maintain operational continuity.
• Coordinate product restocking, stock requests and delivery coordination for timely availability and seamless operations.
• Ensure and evaluate high levels of customer service at all touchpoints and continuously improve service standards.
• Track customer grievances and requests in detail, identify areas for improvement and ensure accurate, timely closure.
• Manage post-sales and post-business activities to reduce order-related issues and improve customer satisfaction.
• Build client relationships and retention across B2B and B2C segments.
• Lead, motivate and manage the sales team, including manpower planning, recruitment, onboarding and performance management.
• Design and implement training programs for new and existing staff to enhance overall performance.
• Mentor and develop Product Experts and sales staff to drive store productivity and a culture of continuous improvement and high performance.
• Coordinate with internal departments (finance, logistics, procurement, marketing) to streamline operations.

Required Skills & Competencies

• Proactive, strategic and target-driven mindset.
• Strong leadership and people-management ability.
• Customer-oriented with excellent communication and relationship-building skills.
• Strategic Sales & Marketing (B2B & B2C)
• Business & Operational Excellence
• Market & Competitor Analysis
• Go-to-Market Strategy
• Strategic Alliances & Partnerships
• Channel, Distribution & Dealer Management
• New Product Management, Launches & Promotions
• Client Relationship Management & Retention
• Business Growth, Revenue Generation & Market Penetration
• P&L Management and Business Expansion
• Sales Forecasting, Budgeting and Reporting

Language Skills

• Fluency in English (written and spoken) is required; knowledge of French (the official language of the DRC) or other local languages is an advantage.

Benefits

• Accommodation provided
• Meals provided
• Return air ticket every 12 months
• Visa and travel arranged by the company
• Transport provided
• Mobile recharge allowance
• Medical expenses in the DRC covered by the company

Educational Qualifications

• Bachelor’s degree in engineering (B.E./B.Tech – Electronics, Electrical or related), Business Administration, Commerce or an equivalent discipline.

This job description is a general outline of the role and may be updated as business needs change.