Assistant Manager - Social Analytics & Reporting

Nykaa · Mumbai, India

Role Overview :

We are looking for an Assistant Manager with a strong affinity for content, social media, data analysis, and numbers. In this role, you will lead social media analytics, performance marketing tracking, and holistic channel reporting across our multi-brand ecosystem. You will turn data into actionable strategies, connect digital performance with brand objectives, and collaborate cross-functionally with content, business intelligence, brand management, and finance teams.

Key Responsibilities :

Performance Marketing & Paid Content Strategy

• Work with content teams to plan, execute, and optimize paid content distribution across digital platforms including Meta and YouTube.
• Analyze historical performance to define operational benchmarks and support target-setting for major campaigns and ongoing activities.
• Continuously track, allocate, and optimize ad budgets to ensure efficient campaign delivery within set budgets.
• Execute platform innovation, including audience cohort experiments and exploring newer features on Meta and YouTube.

Data Analytics, Listening & Business Intelligence

• Partner with the Business Intelligence team to define key performance metrics and analyze simple web traffic data and cohorts to better understand the social customer.
• Conduct pre- and post-campaign analysis for major events, content initiatives, and brand reviews.
• Manage social media listening tools to conduct sentiment analysis across channels in coordination with customer service teams.
• Track Share of Voice (SOV) across brands and categories.

Holistic Reporting & Strategic Insights

• Deliver end-to-end channel reporting across brands, including monthly, quarterly, annual, and flagship sale reports.
• Support leadership and external stakeholders with customized analysis for investor decks, strategic business reviews, and brand partner presentations.
• Provide strategic insights, best practices, and trends to guide the content team and inform product/marketing opportunities.
• Maintain strict turnaround times on search trend data, monthly reports, and performance dashboards.

MIS, Revenue Tracking & Operational Execution

• Maintain integrated Content Marketing MIS sheets, tracking monthly marketing expenditures, brand-funded spends, and gross margins.
• Track channel revenue generation, align buy-ins with Brand Managers, and collaborate with Finance for accurate data reconciliation.
• Monitor daily and monthly targets in alignment with firm-wide annual goals.
• Identify and implement improvements for existing analytical tools, processes, and emerging social channel features.

Knowledge and Skill/Qualification Requirements :

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• 5 to 7 years of relevant experience in digital marketing, social media analytics, and data reporting.
• Expertise across social platforms including Facebook/Meta, Instagram, YouTube, LinkedIn, Twitter/X, and influencer channels.
• Proficiency with web and social analytics tools (e.g., Meta Ads Manager, Google Analytics, Omniture, Emplifi, Socialbakers, Trackr, Unmetric, Konnect Insights, OLAP).
• Advanced skills in Excel and PowerPoint; comfortable managing projections, budgeting, and numerical analysis.
• Strong background in social media listening and sentiment analysis.
• Knowledge or affinity for the beauty and fashion e-commerce sectors is a plus.