Senior Creative Strategist

Epigroww Global · Not specified, India

Job Title: Senior Creative Strategist

Location: Delhi

About the Role

We are looking for an experienced Senior Creative Strategist to lead creative strategy for performance-driven brands across multiple industries. You will be responsible for developing high-converting creative frameworks, overseeing UGC and ad creative production, and translating performance data into winning creative strategies. The ideal candidate combines creativity with analytical thinking and thrives in a fast-paced agency environment.

Key Responsibilities

• Develop and lead creative strategies for performance marketing campaigns across Meta, YouTube, and other digital platforms.

• Build creative frameworks that drive customer acquisition, engagement, and conversions.

• Conduct in-depth competitor analysis, consumer research, and trend forecasting to identify growth opportunities.

• Create comprehensive creative strategy decks, campaign concepts, messaging frameworks, and content briefs.

• Lead the planning and execution of UGC campaigns, influencer collaborations, and performance-focused ad creatives.

• Collaborate with account managers, designers, video editors, creators, and performance marketing teams to ensure seamless campaign execution.

• Analyze campaign performance using metrics such as CTR, Hook Rate, Hold Rate, Thumb-stop Ratio, CVR, and ROAS to optimize creative performance.

• Mentor junior strategists and provide guidance on creative thinking, research, and campaign planning.

• Present creative strategies and campaign insights to clients with confidence and clarity.

• Manage multiple client accounts while ensuring high-quality execution and timely delivery.

• Stay ahead of industry trends, platform updates, AI-powered creative tools, and evolving consumer behavior.

Requirements

• 4-6 years of experience in Creative Strategy, Performance Marketing, Brand Strategy, or Social Media Marketing, preferably within a digital marketing agency.

• Proven experience developing creative strategies for D2C, e-commerce, or consumer brands.

• Strong understanding of Meta Ads, YouTube Ads, UGC, influencer marketing, and performance creatives.

• Ability to translate campaign data into actionable creative insights.

• Excellent communication, presentation, and stakeholder management skills.

• Experience working with cross-functional teams and managing multiple projects simultaneously.

• Strong analytical mindset with a passion for testing, experimentation, and creative optimization.

Preferred Skills

• Experience leading creative brainstorming sessions and mentoring junior team members.

• Familiarity with AI-powered creative tools and creative automation platforms.

• Understanding of consumer psychology, conversion-focused storytelling, and direct-response marketing.

• Strong project management and leadership skills.

Why Join Us?

• Work with leading brands across diverse industries.

• Collaborative and growth-oriented work environment.

• Opportunities to lead high-impact creative campaigns.

• Exposure to innovative performance marketing strategies and cutting-edge digital trends.