Marketing Director

Who We AreAlphastar Capital Management (Alphastar) is a growth-oriented Registered Investment Adviser (RIA) offering platform affiliation to Independent Advisor Representatives. These Advisors provide investment services to retail wealth clients across the U.S. Alphastar provides services within a multitude of verticals including asset management and trading services, financial planning, practice management and development training, and best-in-class technology. All services are offered with a mindset of first-class service and a focus on ethics and compliance.

You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
Position SummaryLead the development and execution of the firm's marketing vision, driving brand awareness, advisor/client acquisition, and overall market presence. This individual will serve as the strategic marketing leader, partnering closely with the executive team to elevate the brand, generate growth opportunities, and deliver exceptional experiences across all marketing channels and events.
Key ResponsibilitiesDevelop and execute the firm's overall marketing strategy in alignment with executive leadership objectivesDrive brand positioning, awareness, and market differentiation across all channelsLead digital marketing initiatives focused on lead generation, client acquisition, and business growthManage website strategy, SEO, SEM, email marketing, marketing automation, and analyticsCreate compelling marketing campaigns that support advisor recruitment, client acquisition, and retentionOversee all external communications, messaging, copywriting, and content developmentDevelop and execute social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platformsManage creative direction, branding standards, advertising, and promotional campaignsDesign and produce brochures, presentations, email communications, marketing collateral, and internal communications materialsLead video strategy and production, including promotional videos, event content, interviews, and social media assetsPlan and execute conferences, client events, advisor events, and corporate meetings including:Venue sourcing and contract negotiationRegistration managementEvent logistics and planningAudio/visual coordinationVendor managementOn-site event executionMeasure marketing effectiveness through KPIs, reporting, analytics, and ROI trackingManage relationships with external agencies, designers, videographers, printers, and marketing vendorsStay current on industry trends, technology, and best practices to continuously improve marketing effectiveness
Desired Skills & Experience7+ years of progressive marketing leadership experienceStrong strategic planning and project management capabilitiesExpertise in digital marketing, campaign management, lead generation, and analyticsPreferred experience within the independent RIA, wealth management, financial services, TAMP, or insurance industriesExceptional written and verbal communication skillsAdvanced copywriting and content development abilitiesStrong graphic design and creative development skillsExperience with video production, editing, and multimedia content creationProficiency with marketing and creative technology platforms including:Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects)CanvaWordPress or comparable CMS platformsHubSpot, Salesforce Marketing Cloud, Pardot, or similar marketing automation platformsGoogle Analytics and SEO toolsSocial media management platformsMicrosoft Office and PowerPointAbility to thrive in a fast-paced, entrepreneurial, growth-oriented environment
Ideal CandidateStrategic thinker who can also execute at a high levelCreative storyteller with strong business acumenHighly organized, detail-oriented, and results-drivenComfortable leading large-scale initiatives and events from concept through executionPassionate about building brands, creating memorable experiences, and driving growth
BENEFITSCompetitive salary plus bonus opportunitiesEmployee-only costs covered Medical, Dental and Vision insurance. Additional family members may be added and will be deducted from employees’ bi-weekly pay.401(k) options available.Generous PTO policy along with 11 paid holidays per year.Ancillary benefits are offered including but not limited to short-term disability, longer term care coverage, legal support and more. xzbcwsv Group life insurance policy for all employees. Additional coverage is available with premiums deducted from employees’ bi-weekly pay.