Lead – Brand Partnerships (Influencer Marketing)

WeSocializeU · Gurugram, India

We are looking for an experienced Lead – Brand Partnerships to drive revenue growth through brand partnerships and influencer marketing solutions. The ideal candidate will have a strong understanding of the digital, influencer marketing, social media, and advertising ecosystem, along with a proven track record of acquiring and growing brand accounts.

This role will be responsible for identifying new business opportunities, building strong relationships with brands and agencies, pitching influencer-led campaigns, and converting opportunities into business.

Key Responsibilities

• Drive new business acquisition and revenue generation across brands and agencies.
• Identify and build relationships with CMOs, Marketing Heads, Brand Managers, Digital Heads, Media Agencies, and Creative Agencies .
• Develop a strong pipeline of prospective brands and ensure consistent business conversion.
• Pitch and sell influencer marketing, creator campaigns, content-led.
• Understand client requirements and work closely with internal teams to create effective campaign proposals and solutions.
• Own the complete sales cycle — from lead generation and prospecting to pitching, negotiation, closure, and account growth .
• Prepare and deliver compelling sales presentations, proposals, and campaign solutions .
• Build long-term relationships with key clients and identify opportunities for upselling and cross-selling .
• Track industry trends, competitor activity, creator economy developments, and emerging brand requirements.
• Work closely with the influencer/creator, campaign, and operations teams to ensure smooth execution and client satisfaction.
• Maintain accurate sales forecasts, CRM updates, revenue projections, and pipeline reports.
• Meet and consistently exceed monthly, quarterly, and annual revenue targets .
• Represent the company at relevant industry events, networking opportunities, and client meetings.

Key Skills & Competencies

• Strong B2B sales and business development experience.
• Proven experience in influencer marketing or advertising.
• Strong network among brands, agencies, and marketing professionals.
• Excellent communication, presentation, negotiation, and relationship-management skills.
• Strong commercial understanding with the ability to identify and close business opportunities.
• Ability to independently manage the sales pipeline and drive deals from prospecting to closure.
• Target-oriented, proactive, and highly driven approach.
• Strong understanding of the creator economy and influencer marketing ecosystem .
• Ability to work in a fast-paced, target-driven environment.

Preferred Background

• Experience working with an influencer marketing agency, digital agency, media agency, advertising agency, or brand-side marketing team .
• Existing relationships with brands and agencies will be a strong advantage.
• Candidates with a proven record of achieving sales/revenue targets will be preferred.