Marketing and Communication Specialist

Nytarra Naturals · Noida, India

Company Description

Nytarra is an Indian clean home-fragrance company creating toxin-conscious, thoughtfully formulated fragrances for everyday spaces; including homes, cars, closets, bathrooms, and rituals. It combines modern fragrance science with India’s traditional aromatic heritage to offer cleaner, more intentional alternatives to conventional products.

Role Description

We are looking for a Marketing & Communications Specialist who can help translate Nytarra’s brand, products, and ideas into compelling communication across channels.

This is a hands-on role for someone who understands content, social media, brand communication, and digital marketing , and can work closely with the founders, creative/design team, performance marketing team, and external partners.

1. Brand & Communication

• Develop and execute Nytarra’s brand communication across digital and social channels.
• Maintain consistency in brand voice, tone, messaging, and visual communication.
• Translate product features and benefits into simple, compelling consumer stories.
• Help build campaigns around product launches, festivals, offers, and brand initiatives.

2. Content & Social Media

• Own the day-to-day content calendar across Instagram and other relevant platforms.
• Identify trends, cultural moments, conversations, and content opportunities relevant to Nytarra.
• Develop content briefs, scripts, captions, hooks, and creative concepts.
• Work with the design and content production teams to take ideas from concept to execution.
• Continuously test new content formats and creative angles.

3. Marketing Campaigns

• Support planning and execution of integrated marketing campaigns across organic, paid, influencer, and other channels.
• Work closely with the performance marketing team to develop creatives and messaging that drive both brand and commercial outcomes.
• Analyse campaign performance and identify opportunities for improvement.

4. Product & Launch Communication

• Develop communication for new product launches, new fragrances, bundles, offers, and seasonal campaigns.
• Work with the product and founders’ team to understand product USPs and consumer insights.
• Ensure every product is communicated with a clear consumer proposition.

5. Influencer & Creator Communication

• Assist with identifying relevant creators and influencers.
• Develop campaign briefs and communication guidelines for creator collaborations.
• Coordinate with creators/agencies to ensure content aligns with Nytarra’s brand and campaign objectives.

6. Consumer & Market Understanding

• Stay on top of consumer trends, competitors, emerging brands, social conversations, and digital culture.
• Research what is working across the beauty, wellness, lifestyle, fragrance, and consumer-brand ecosystem.
• Bring new ideas and opportunities to the team proactively.
  

• 2–5 years of experience in marketing, brand, content, communications, or a related role.
• Experience working with a consumer-facing, digitally native brand is strongly preferred.
• Strong understanding of Instagram, content marketing, digital communication, and consumer behaviour.
• Excellent writing and communication skills.
• Ability to turn an idea into a clear brief, script, campaign, or piece of content.
• Strong attention to detail and understanding of brand consistency.
• Someone who is curious, commercially aware, culturally tuned-in, and constantly looking for better ideas.
• Ability to work in a fast-paced startup environment with high ownership and minimal hand-holding.
  

• Experience with D2C, beauty, wellness, FMCG, lifestyle, fashion, or home brands .
• Experience working with influencers and content creators.
• A strong personal understanding of social media trends and internet culture.
• Previous experience in a startup or high-growth consumer company.
  

You will be one of the people responsible for making sure Nytarra sounds, looks, and communicates like one strong brand across every consumer touchpoint.

This is not a role limited to posting on social media. We are looking for someone who can think, write, ideate, execute, analyse, and constantly improve.