Influencer management executive

TukTuki · Noida, India

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

About us: Tuk Tuki is a digital entertainment platform focused on engaging, mobile-first content and micro-drama experiences. We collaborate with creators, influencers and talent to build culturally relevant campaigns that drive audience engagement, brand visibility and platform growth.

Role Overview:

We are looking for a proactive and relationship-driven Influencer Management Executive to manage Tuk Tuki’s influencer partnerships from identification and outreach through negotiation, campaign execution and performance reporting.

The ideal candidate should understand the creator ecosystem, be confident in negotiating collaborations and have strong campaign coordination skills. This role will work closely with marketing, content, social media, sales and production teams to ensure influencer campaigns are delivered on time and contribute to downloads, reach and audience engagement. 

Key Responsibilities: Identify and shortlist relevant influencers across Nano, Micro, Mid-tier, Macro and Celebrity categories based on campaign requirements. Conduct influencer outreach, pitch collaboration opportunities and maintain regular communication with creators and talent managers. Evaluate influencers for audience quality, content relevance, engagement, authenticity, brand fit and potential conflicts. Negotiate commercials, content deliverables, posting timelines, usage rights and campaign terms. Coordinate contracts and ensure all agreements clearly mention deliverables, timelines and make-good provisions for any shortfall. Manage influencer onboarding and communicate campaign briefs, content guidelines, brand requirements and approval processes. Follow up with influencers to ensure content is submitted, approved and posted within the agreed campaign window. Track campaign deliverables, live post links, reach, views, engagement, downloads and other relevant performance data. Coordinate make-good content when an influencer does not meet the agreed deliverables. Maintain accurate and updated influencer databases, campaign trackers and performance dashboards. Analyse influencer campaign performance, including reach, engagement, cost per view and cost per attributed download. Build and maintain strong relationships with high-performing creators for repeat collaborations and long-term partnerships. Coordinate with internal content, marketing, production and social media teams for campaign planning and execution. Support creator-led content ideas, cross-promotions, social collaborations and influencer participation in shoots when required.

Required skills & Qualifications: Bachelor’s degree in marketing, Mass Communication, Media, Public Relations, Business or a related field. 1–3 years of experience in influencer marketing, creator management, talent management, digital marketing or social media partnerships. Good understanding of Instagram, You Tube and other creator-led digital platforms. Strong communication, negotiation and relationship-management skills. Ability to manage multiple influencers and campaigns simultaneously. Strong follow-up and coordination skills with attention to deadlines. Comfortable working with campaign trackers, spreadsheets and performance dashboards. Basic understanding of influencer metrics such as reach, engagement rate, views, CPV, conversions and downloads. Ability to evaluate influencer authenticity, audience relevance and brand suitability. Strong attention to detail while handling contracts, deliverables and campaign documentation.

Preferred Qualifications: Existing relationships with influencers, creator agencies or talent managers. Experience working with entertainment, OTT, mobile applications, short-form content or youth-focused brands. Understanding of tracked links, promo codes, QR codes and other campaign attribution methods. Experience coordinating influencer shoots or branded content production. Fluency in English and Hindi; knowledge of additional regional languages will be an advantage.