Senior Marketplace Ads Manager (Flipkart & Amazon)

Epigroww Global · Delhi, India

Location: Delhi

Experience: 3–5 Years

Employment Type: Full-Time

Work Mode: Work From Office

About the Role

We are looking for a Senior Marketplace Ads Manager who will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across leading e-commerce marketplaces. The ideal candidate should have strong hands-on experience in marketplace advertising, performance marketing, campaign analytics, and driving profitable growth.

Key Responsibilities

* Plan and manage end-to-end marketplace advertising campaigns across platforms such as Amazon, Flipkart, Myntra, Meesho, and other relevant marketplaces.

* Develop marketplace advertising strategies aligned with sales, revenue, ROAS, and profitability objectives.

* Set up, monitor, and optimize Sponsored Products, Sponsored Brands, Display Ads, and other marketplace ad formats.

* Conduct keyword research, search-term analysis, competitor analysis, and bid optimization.

* Monitor campaign performance and optimize ACOS, ROAS, CTR, CPC, conversion rate, and sales.

* Manage daily and monthly advertising budgets and ensure efficient utilization of ad spends.

* Identify opportunities for scaling high-performing campaigns while reducing inefficient spends.

* Analyze product-level performance and recommend strategies for improving visibility, conversions, and profitability.

* Work closely with marketplace, content, creative, and account management teams to ensure campaigns are aligned with overall business objectives.

* Prepare regular performance reports and provide actionable insights to internal teams and clients.

* Track marketplace trends, competitor activity, algorithm changes, and emerging advertising opportunities.

* Conduct A/B testing of keywords, bids, creatives, targeting, and campaign structures.

* Troubleshoot campaign performance issues and implement corrective strategies.

* Mentor and guide junior marketplace advertising team members where required.

Requirements

* 3–5 years of hands-on experience in marketplace advertising or performance marketing.

* Strong experience managing paid advertising on Amazon Ads and other e-commerce marketplaces.

* In-depth understanding of marketplace advertising metrics including ROAS, ACOS, TACOS, CTR, CPC, CVR, impressions, and conversions.

* Strong analytical and data interpretation skills.

* Proficiency in MS Excel and Google Sheets.

* Experience handling significant advertising budgets and multiple brands or products.

* Strong understanding of keyword research, bidding strategies, campaign structuring, and optimization.

* Ability to translate campaign data into clear business insights and actionable strategies.

* Excellent communication, organizational, and problem-solving skills.

* Ability to work independently and manage multiple campaigns simultaneously.

Preferred Skills

* Experience working with an e-commerce or marketplace agency or D2C brand.

* Experience across multiple marketplaces such as Amazon, Flipkart, Myntra, Meesho, Nykaa, etc.

* Knowledge of marketplace analytics and seller/vendor platforms.

* Experience with tools such as Amazon Marketing Cloud, Amazon Seller Central/Vendor Central, Helium 10, SellerApp, or similar platforms.

* Experience in client handling and presenting campaign performance.

Key Performance Indicators (KPIs)

* Revenue and marketplace sales growth

* ROAS and ACOS improvement

* Advertising spend efficiency

* Conversion rate improvement

* Campaign profitability

* Organic ranking and visibility improvement

* New customer acquisition and overall account growth