Researcher - youtube

<p> Researcher– You Tube (Solar Square) </p> <p> Role Overview </p> <p> As a Researcher for Solar Square's You Tube team, you will uncover the stories, insights, and questions that shape our content. You will conduct on-ground reporting, interview customers and industry experts, investigate topics, verify facts, and build strong editorial foundations for videos, podcasts, and long-form content. Your work will ensure every piece of content is rooted in real customer experiences, credible research, and compelling storytelling. </p> <p> Roles &amp; Responsibilities Conduct primary research by interviewing homeowners, prospects, channel partners, OEMs, installers, and internal teams to uncover real customer stories, pain points, and insights. Perform on-ground reporting by visiting customer installations, speaking to stakeholders, and identifying stories that build trust and brand love. Research and prepare detailed editorial briefs for You Tube videos and podcasts, including background context, key themes, supporting data, and story angles. Develop interview frameworks and thought-provoking questions that lead to insightful conversations with customers, industry experts, and business leaders. Investigate industry trends, government policies, subsidies, electricity regulations, emerging technologies, and competitor activities to identify high-impact content opportunities. Validate facts, claims, and statistics using credible sources before they are incorporated into scripts. Monitor You Tube comments, customer conversations, social media, forums, and market discussions to identify emerging topics and audience questions. Work closely with writers, producers, and the creative team to translate research into engaging, accurate, and consumer-friendly content. Build and maintain an organized repository of customer insights, research reports, expert interviews, FAQs, industry data, and content references. Continuously recommend new content ideas based on audience behavior, field research, and market developments. </p><p> Ideal Candidate Strong research and investigative mindset with excellent interviewing skills. Curious, analytical, and able to uncover stories beyond the obvious. Exceptional written and verbal communication skills. Comfortable conducting field interviews and interacting with diverse stakeholders. Ability to simplify technical concepts into engaging narratives. Background in journalism, editorial, research, documentary filmmaking, content strategy, or business research is preferred. Passion for storytelling and creating educational content that drives real-world impact. </p> <p></p>