Social media (ai native)

About the Role

We're looking for a Social Media Manager (Social Media (AI Native) who lives and breathes social media. Someone who understands what makes people stop scrolling, save a post, share a reel, or follow a brand. At Leap, you'll own our social media presence across platforms, with a strong focus on Instagram, helping us build one of the most engaging study abroad communities in the country.

This role is ideal for someone who combines creativity with execution, has a strong understanding of internet culture, and has a proven track record of growing and managing social channels.

The Charter Will Include:

Own and drive Leap's social media strategy across Instagram and emerging platforms Build and execute content calendars aligned with business and brand goals Grow Instagram through a mix of reels, carousels, creator-led content, trends, and community-first storytelling Identify social trends, cultural moments, and platform updates, and adapt them for the study abroad audience Work closely with content creators, designers, video editors, and marketing teams to bring campaigns to life Drive audience engagement through comments, DMs, community initiatives, and social listening Monitor performance metrics, identify insights, and continuously optimize content based on data Experiment aggressively with new content formats, growth levers, and platform features

Ideal Persona Would Have:

2–3 years of experience managing and growing social media accounts for a brand, creator, media company, or community. Demonstrated success in growing Instagram accounts through organic content and community-building efforts. Strong understanding of content formats, platform algorithms, audience behaviour, and social media trends. Excellent copywriting and storytelling skills with a keen eye for what performs on social. Experience working with creators, influencers, and content production teams. High ownership, bias for action, and a willingness to experiment and learn quickly. A portfolio, social media handle, or case studies showcasing campaigns, content, or accounts you've grown.

Bonus Points If

You Have built your own audience or creator presence online. Have experience in education, consumer internet, or youth-focused brands. Are the person in your friend group who spots trends before everyone else.