Business unit head (saas)

Talasha has been mandated to hire a Business Unit Head for India's leading restaurant management platform. The organisation powers operations for tens of thousands of F& B outlets in India and they have recently launched their marketing saas product to optimise full funnel marketing for restaurants. This is a leadership role to take the product to market and own the P& L

Responsibilities

Revenue and P& L- Own BU revenue, margin, gross retention, and net revenue retention end-to-end GTM strategy -Build and execute market penetration & growth strategies while driving sustainable unit economics and business performance. Product roadmap -Participate in roadmap planning as the primary voice of the customer: advocate for features that protect retention and enable expansion, not just net-new capability. Identify patterns across accounts that indicate a systemic product gap vs. a one-off client issue; surface systemic gaps for roadmap prioritization, one-offs for ops resolution Marketing craft - Optimise the various verticals of the marketing product sold across restaurants -A. Influencer — creator selection, brief quality, campaigns that fill tables vs. buy views B. Meta & Google — audiences, creative, budget allocation, realistic ROAS for a single outlet C. Whats App CRM — segmentation, journeys, deliverability, cost-per-message D. Loyalty — earn/burn economics, real repeat vs. discount addiction Pricing and packaging -Price and structure commercial terms on expansion & renewal deals above a defined threshold- Subscription, usage-based, performance-linked, or a mix. Operations - Optimise campaigns delivery at rising volumes. Build the operating model, SLAs, and drive automation and process improvement within the BU — reduce manual effort per account each quarter Data - Study Campaign ROI across thousands of outlets, cohorts, repeat rates, cost curves & apply the learnings for better outcomes. Playbooks -Develop sales playbooks, CRM processes, forecasting systems, and channel partnerships to accelerate revenue growth. Expansion -Identify new market opportunities, partnerships, industry segments, and expansion strategies to unlock future growth

Good to Have-

8+ years of experience with minimum 5 years owning P& L responsibility of B2 B Saas or Edtech startups Proficiency in marketing - meta, google ads, influencer marketing, crm, loyalty etc Proven ability to build revenue organizations from 0→1 or early-stage Strong B2 B Saa S, Ed-tech or enterprise software sales experience with complex deal cycles. Successful track record selling to B2 B clients in retail or F& B. Strong commercial acumen and experience building financial models across pricing, renewal structures, metrics driven reporting.

CTC - Rs.30-40 LPA (Basis last drawn)

Location - Ahmedabad (work from office)

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