OOH Media Sales Consultant

Axibyte · Mumbai, India

Sales Consultant – OOH Advertising

Independent consultant · ~10–15 hrs/week · 4 months, extendable · Mumbai

We're building an outbound and inbound demand engine for our out-of-home advertising business from the ground up. Right now there's no pipeline function, no CRM, no rate card discipline, and no repeatable way to turn an enquiry into a media plan.

We're looking for someone who has built that before to build it here and then hand it over.

This is a build-and-transfer engagement. You won't be carrying a sales number or personally closing deals. Success is measured by the system you leave behind: whether our internal team can run a full cycle without you at the end of four months.

What you'll own

Market definition — Define our ICP across direct brands, creative and media agencies, local retail, government tenders, and resellers. Map the buying calendar for our markets: festive cycles, launch seasons, government spend windows, event-linked demand. Tell us which segments to deliberately skip in year one.

Lead generation — Build the target account list with verified contacts. Establish and document the outbound motion across LinkedIn, email, WhatsApp, telephony, and in-person agency visits. Write the actual assets , cold sequences, call openers, objection handling specific to OOH buying.

Pre-sales — This is the core. Design the inventory sheet format (dimensions, illumination, OTS estimates, card rate, occupancy, blocking status). Define the rate card structure including agency commission, volume slabs, and internal floor pricing with approval levels. Build the standard proposal and media plan template. Set a same-day acknowledgement, 24–48 hour plan turnaround and the process that makes it achievable.

CRM and pipeline — Recommend and configure the CRM with justification for our scale. Define pipeline stages and exit criteria. Set up inventory blocking so sales can't double-commit a site. Build the weekly and monthly reporting layer.

Team setup — Recommend the hiring sequence for the next 6–12 months and why. Write role JDs and assessment tasks. Sit in on interviews as technical evaluator. Deliver onboarding and training to the first hires.

What we're looking for

2-5 yrs+ experience in OOH or DOOH sales and pre-sales, with direct exposure to both agency-led and direct-brand buying. You've built a pipeline function from scratch, not just operated one someone else built. Working knowledge of CRM implementation and sales process design. Existing relationships in the Mumbai media agency ecosystem. And genuine comfort with documentation we're buying a transferable system, not ongoing dependency.

Explicitly not your responsibility: field operations, printing, mounting, vendor management, site acquisition, municipal permissions, or building marketing creative.

Commercials: fixed monthly retainer with a milestone-linked component, plus a performance incentive on collected revenue from pipeline you source. Travel reimbursed at actuals. Finalized mutually before we start.