Social Media Manager

INK IN CAPS · Mumbai, India

We are seeking a creative and results-driven Social Media Manager to enhance our brand's presence across various social media platforms. The ideal candidate will have a proven track record of upgrading social media strategies, creating engaging content, and collaborating with creatives to drive brand awareness and engagement.

Key Responsibilities:

Content Creation & Planning:

• Develop and execute a comprehensive social media content strategy aligned with the brand’s objectives.
• Create, curate, and manage published content (images, video, written) across various platforms including Facebook, Instagram, Twitter & LinkedIn.
• Plan and schedule posts using social media management tools.

Engagement & Community Management:

• Monitor, respond to, and engage with followers and customers in a timely manner.
• Foster community engagement and manage online conversations.

Analytics & Reporting:

• Track and analyze social media performance metrics to assess the effectiveness of campaigns.
• Prepare regular reports on social media performance, providing insights and recommendations for improvement.

Collaboration with Creatives:

• Work closely with graphic designers, photographers, and videographers to produce high-quality visual content.
• Collaborate with other marketing team members to ensure brand consistency across all platforms.

Trend Monitoring:

• Stay up-to-date with the latest trends in social media, technology, and digital marketing.
• Implement innovative strategies to enhance brand visibility and engagement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role with a strong portfolio of successful campaigns.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative mindset with attention to detail and a passion for storytelling.

Preferred Skills:

• Experience with graphic design and video editing software (e.g., Adobe Creative Suite).
• Knowledge of SEO and web traffic metrics.
• Familiarity with paid advertising on social media platforms.