Business Development Executive

Position: Business Development Executive Company: 1 2 101 Location: Banjara Hills, Hyderabad Job Type: Full-time Work Model: On-Site (Strictly NO Remote and NO Freelancers) Working Days: Monday to Friday, 10:00 AM – 7:00 PM Expected Salary: 4 LPA onwards (Fixed) Variable Pay, based on experience Company Description: 1 2 101 helps luxury and lifestyle brands grow through the power of storytelling, social media strategy, and integrated marketing. From digital campaigns to offline brand experiences, we create culturally relevant narratives that connect with audiences globally and drive measurable business impact. Job Overview: We are looking for a highly driven and commercially focused Business Development Executive with 2–4 years of experience to lead new business acquisition and drive revenue growth at 1 2 101. This is a highly target-driven role for someone who is at their best when working towards clear numbers and measurable results. You will be responsible for identifying the strongest prospects, initiating high-value conversations, securing meetings, presenting our services, managing the sales process, negotiating with decision-makers, and closing new business. We are looking for someone with impeccable communication, exceptional sales ability, and the confidence to engage with senior decision-makers. You should have the strongest understanding of the sales cycle, be highly organised in managing multiple leads, and have the drive to consistently meet and exceed your targets. You will be expected to work independently, plan your approach, maintain the strongest possible pipeline, and identify every genuine opportunity to bring in new clients and revenue. Experience in selling branding, marketing, advertising, social media, digital, or creative services will be highly preferred. Key Responsibilities: Business Development & Lead Generation: Explore new markets - domestic and international and identify potential clients across various industries that can bring business to the company. Build and maintain your own pipeline of prospects through cold calling, LinkedIn, email outreach, networking, referrals, and other channels. Research brands across domestic and international markets and identify the right decision-makers to approach. Reach out to potential clients and convert initial conversations into meetings. Follow up consistently with prospects and ensure opportunities don't go cold. Sales & Client Acquisition: Understand the client's business, requirements, and challenges before pitching. Present 1 2 101's services and solutions in a clear and convincing manner. Conduct client meetings, presentations, and pitches. Prepare proposals, quotations, and commercial offers in coordination with the internal team. Handle negotiations, objections, and commercial discussions confidently. Take ownership of the sales process from the first conversation until the deal is closed. Build strong relationships with clients and look for opportunities for repeat business and upselling. Targets & Revenue: Own monthly and quarterly business development targets. Be responsible for generating new business, and meeting revenue goals. Maintain a healthy sales pipeline that supports monthly and quarterly targets. Track leads, meetings, proposals, follow-ups, conversions, and closures. Regularly review your pipeline and identify what needs to move forward to achieve your targets. Share clear updates on expected closures, revenue, and pipeline status. Take ownership of the targets and pitches. Market Research: Keep track of brands, businesses, and industries that could be potential clients for 1 2 101. Research domestic and international market trends, competitor activity, and upcoming opportunities. Identify brands that may need branding, social media, digital marketing, creative, or integrated marketing services. Build a strong understanding of the luxury and lifestyle space. Internal Coordination: Work closely with the strategy, creative, production, and client servicing teams during the pitching and onboarding process. Ensure client requirements, scope, commercials, and commitments are clearly communicated to the internal team. Ensure all information, requirements, feedback, and details shared by the brand are communicated accurately and promptly to the relevant internal teams. Maintain accurate records of leads, opportunities, proposals, and client communication. Qualifications: Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related field. 2–4 years of experience in Business Development, B2B Sales, Client Acquisition, or a similar role. Experience in bringing in new clients and achieving sales or revenue targets. Excellent understanding of the complete sales cycle, from lead generation to closing. Experience in selling services, particularly branding, marketing, advertising, digital, social media, or creative services, will be preferred. Experience working with a marketing, branding, advertising, digital, or creative agency will be an added advantage. Skills Required: Impeccable verbal and written communication skills. Outstanding pitching, negotiation, persuasion, and closing abilities. Excellent understanding of lead generation, sales conversion, and the overall sales cycle. Excellent follow-up and pipeline management skills, with the ability to manage multiple prospects effectively. Highly confident in communicating with founders, business owners, marketing heads, and senior decision-makers. Highly target-driven, with a strong focus on achieving and exceeding monthly and quarterly sales targets. Exceptional networking and relationship-building skills. Highly self-motivated, with the ability to work independently and take full ownership of targets and results. Excellent time management, organisation, and prioritisation skills. Advanced proficiency in Google Workspace, Microsoft Office, CRM tools, LinkedIn, and sales tracking platforms. Willingness and flexibility to travel for client meetings and business development activities whenever required. What We're Looking For: We're looking for someone with an exceptional drive to win new business and a genuine passion for closing. You should be confident initiating conversations, building relationships, and taking complete ownership of your targets from day one. You should possess excellent planning, organisational, and time management skills, with the ability to prioritise opportunities, manage your pipeline effectively, and maintain consistent momentum throughout the sales cycle. A successful candidate will always have complete visibility of their pipeline and be able to answer questions such as: How many qualified leads am I currently working on? How many meetings have I scheduled this week? Which opportunities are progressing towards closure? What follow-ups are critical today? What is the current value of my pipeline? What revenue am I expected to close this month? Am I on track to achieve or exceed my targets? If not, what is my strategy to bridge the gap? We're looking for someone who demonstrates exceptional ownership, accountability, and commercial awareness. Someone who plans ahead, remains highly organised, follows through consistently, and takes responsibility for delivering results. If you're motivated by winning new business, thrive in a target-driven environment, and take pride in building a strong pipeline, closing high-value deals, and consistently exceeding expectations, we'd love to hear from you. How to Apply: If you have experience in business development and are confident about bringing in new clients and owning your sales numbers, we'd love to hear from you! Send your resume to: Or contact: