Sr Manager - Public Relations

Innovatiview · Noida, India

Job Title: Sr. Manager – Public Relations

Location: Noida

Work Mode: In-office

Experience: 8+ years

Department: Corporate Communications / Public Relations

About the Role

We are looking for an experienced and dynamic Sr. Manager – Public Relations to lead media engagement, strengthen the organization’s public image, manage reputation and crisis communications, and build strong relationships with journalists, media houses, and PR agencies. The ideal candidate will have strong experience across print and digital media, excellent storytelling skills, and the ability to identify relevant news opportunities and develop compelling story angles.

Key Responsibilities

• Lead media management and relations, acting as a key point of contact for journalists, editors, media houses, and industry publications.
• Develop and execute strategic PR and media relations plans to enhance brand visibility, credibility, and positive public perception.
• Build and maintain strong relationships with print, digital, and other relevant media outlets and journalists.
• Generate new story ideas, news hooks, and creative angles aligned with the company’s business, achievements, leadership, projects, and industry developments.
• Identify proactive media opportunities and convert company developments into relevant and compelling stories.
• Manage crisis communications and develop timely, clear, and effective responses to reputational or media-related issues.
• Own online reputation management by monitoring media coverage, social media conversations, reviews, and public sentiment, and coordinating appropriate responses.
• Maintain good and productive relationships with PR/media agencies; brief agencies effectively, review plans and outputs, and ensure delivery against communication objectives.
• Work closely with external PR agencies, journalists, internal leadership, and business teams to ensure consistent messaging.
• Prepare and review press releases, media briefs, Q&As, talking points, articles, interviews, and other communication materials.
• Coordinate media interviews, press conferences, leadership interactions, media visits, and other PR activities.
• Monitor media coverage and prepare regular reports on coverage, sentiment, visibility, and PR impact.
• Develop and maintain media databases and journalist relationships across relevant sectors and geographies.
• Partner with internal stakeholders to identify business stories, milestones, thought-leadership opportunities, and corporate communication initiatives.

Must-Have Requirements

• 8+ years of relevant experience in Public Relations, Corporate Communications, Media Relations, Journalism, or a related field.
• Strong hands-on experience in media management and media relations.
• Proven experience in print media, including relationships with newspapers, magazines, business publications, and print journalists.
• Demonstrated experience in crisis communication and online reputation management.
• Strong ability to develop new story ideas, news angles, and media narratives.
• Good working relationships with PR/media agencies and experience managing agency partnerships.
• Excellent written and verbal communication skills with strong storytelling and content-writing capabilities.
• Strong journalist network and interpersonal skills.
• Ability to work under pressure, manage multiple priorities, and respond quickly to sensitive media situations.
• Strong understanding of the PR, media, and digital communications landscape.

Good to Have

• Experience in B2B, technology, government, education, examination, IT/ITES, infrastructure, or related sectors.
• Experience in thought leadership, executive profiling, and corporate reputation building.
• Exposure to social media monitoring, digital PR, content creation, and media analytics.
• Experience in managing media events, press conferences, and leadership interviews.

Key Competencies

• Strategic thinking and strong business understanding
• Media networking and relationship management
• Crisis management and composure under pressure
• Storytelling and news sense
• Agency management
• Excellent communication and stakeholder management
• Proactive and solution-oriented approach