Area sales executive

Company Description

nirā balance is an innovative global technology platform dedicated to empowering individuals to reverse lifestyle diseases and embrace a healthy, vibrant life. Through meticulous assessments, cutting-edge research, and personalized programs, we address the root causes of conditions such as Type 2 Diabetes, Hypertension, Fatty Liver, PCOD, Sleep Disorders, and more. Our evidence-based approach combines scientific rigor with real-world application, creating transformative health solutions tailored to individual needs. With a proven track record of success and thousands of hours in medical research, nirā balance stands as a leader in advancing health and reversing lifestyle-driven ailments.

Role Description

At nirā balance, we're on a mission to bring our products closer to every person who needs them — one store at a time, then many stores at once. As our Area Sales Manager, you will be the face of nirā balance in your territory. Your job is to open doors, forge relationships, and build the kind of retail presence that compounds over time. You won't just be selling — you'll be building the distribution backbone that powers our growth.

Retail placement — identify the right stores across pharmacies, wellness outlets, supermarkets, specialty health stores, and any channel where Nira Balance belongs, and get our products on the shelf. Partner acquisition — prospect, pitch, and sign new retail and distribution partners in your area; make every handshake count. Relationship management — become the trusted point of contact for every partner; nurture long-term relationships that translate into better shelf visibility, reorders, and advocacy. Channel development — systematically map your territory, close white spaces, and continuously expand the number of active outlets carrying Nira Balance products. Sales execution — drive sellout at store level through merchandising support, promotional activations, in-store visibility, and partner education. Pipeline management — maintain a live, accurate view of your territory pipeline; forecast, report, and iterate with precision. Market intelligence — feed insights from the ground back to the team: competitor activity, retailer feedback, pricing dynamics, and consumer trends.

Required

Proven field sales experience especially in FMCG sector and the ability to sell premium products like Gir cow ghee Relationship-first mindset Existing relationships with local and modern stores, modern trade, or general trade retailers in your area. Familiarity with distributor management and secondary sales tracking.