Head of Affiliate and Partnerships

Rockstar · Remote, United States

Rockstar is recruiting for a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide. Founded in 2014, they have grown to over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart. They are a proven brand with significant room to grow, and this is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.

About the Company
Founded in 2014, they are a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide. With over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart, they are a proven brand with significant room to grow. This is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.
The Role
Theyre looking for a world-class Head Of Affiliate and Partnerships to own and scale their creator and affiliate program across four markets - and make it a meaningful revenue channel. The successful candidate will build this from the ground up with full ownership, reporting directly to the founder.
What Youll Own
Program strategy & growth:

Build and scale the affiliate program - platform selection, structure, commission tiers, and performance targets across the US, Canada, UK, and EU.
Creator & influencer recruitment:

Identify, pitch, and onboard fitness, wellness, and lifestyle creators - from nano-influencers to major partners - across Instagram, TikTok, YouTube, and podcasts.
Partner relationship management:

Act as the primary contact for all affiliate and creator partners. Drive activation, content output, and long-term retention through proactive relationship building.
Content & campaign coordination:

Brief partners on product launches, seasonal campaigns, and brand messaging. Ensure content aligns with the brands voice and clean-label positioning.
Performance analytics & reporting:

Own the data: track clicks, conversions, CAC, and attributed revenue by partner and channel. Present clear ROI reporting and optimization recommendations monthly.
International market expansion:

Develop region-specific strategies for Canada, the UK, and EU - including local platform differences, creator markets, and compliance considerations (FTC, ASA).
What Were Looking For
Must-haves

4+ years

running affiliate or creator partnership programs for a DTC or e-commerce brand
Deep familiarity with platforms

such as Impact, ShareASale, Rakuten, or similar affiliate networks
Proven track record

of growing a program to meaningful revenue scale ($1M+ attributed)
Strong negotiation skills:

comfortable structuring deals from flat-fee to revenue share
Data-driven:

fluent in attribution, incrementality, and ROI measurement
Experience across at least 2 of the 4 markets:

US, Canada, UK, EU
Strong plusses

Background

in health, fitness, wellness, or supplement brands
Existing creator relationships

in the fitness/nutrition space
Experience with Shopify Plus and Amazon

affiliate/influencer programs
Comfort working directly with a founder

in a fast-moving, low-bureaucracy environment
Familiarity with FTC and ASA

disclosure requirements across markets
Experience managing brand ambassador programs

alongside traditional affiliate
How Well Measure Success
30 days:

Platform selected and program structured
90 days:

50+ active partners recruited and producing content
6 months:

Clear channel ROAS and attribution model live
Year 1:

Affiliate becomes a top-3 DTC revenue driver for them