Email Marketing Associate

Email Marketing Associate

REPORTS TO:

Senior Manager, Audience Loyalty

WORK SCHEDULE:

Full time/40 hours a week - Monday to Friday; some evenings

andweekends required.

WORK LOCATION:

Los Angeles/Hybrid; currently 3 days required on-site each week

STATUS: (Exempt/Non-Exempt):

Non-Exempt

COMPENSATION:

$24.00-$26.00/hour

BENEFITS STATUS:

Eligible

DEPARTMENT:

Marketing

ABOUT THE COMPANY

At Center Theatre Group, we believe theatre creates an extraordinary connection between artists and audiences. As one of the nation's most influential non-profit theatre companies, we provide the broadest range of theatrical entertainment in the country at the Ahmanson Theatre, the Mark Taper Forum and the Kirk Douglas Theatre. Whether it's producing new work through our robust artistic development programs or engaging people of all ages and backgrounds across Los Angeles through our community and education programs, we put theatre at the center of it all.

Center Theatre Group commits to creating a safe space where access, belonging and a positive workplace culture are rooted in all levels and aspects of our work. We aim to attract, nurture and retain staff in a supportive home where we can be our best selves. We celebrate our commonalities and embrace our differences in order to ensure that everyone has access to our work onstage, behind the scenes and in the community.

POSITION SUMMARY

Center Theatre Group seeks an Email Marketing Associate to execute daily email marketing strategies that will deepen our relationship with new and existing patrons through increased ticket, subscriptions, and membership sales.

PRIMARY RESPONSIBILITIES

Design, build, write, test, schedule, and deploy daily emails through WordFly for the marketing department; route emails for approval as needed

Coordinate the company-wide email communications calendar

Manage audience segmentation and lists for emails

Analyze email performance, including revenue, open rates, click rates, engagement rates, and conversion rates, and recommend optimizations

With support from Senior Manager, Audience Loyalty and the Ticketing & Customer Experience Director, write clear and accurate patron-facing communications for both promotional and transactional email campaigns

Work with Media & Content department to curate engaging email content

Request new email assets with Marketing Coordinator and Graphics department as needed

Proactively monitor website updates and request updates when necessary

Serve as quality assurance reviewer and collaborate closely with members of the Marketing, Media & Content, Institutional Advancement, Education, and IT teams to ensure adherence to brand standards and alignment between communications channels (i.e., social media, blog posts, website, etc.)

Support subscription and membership renewal and acquisition campaigns, working closely with colleagues to develop corresponding messaging

Coordinate reciprocal cross-promotions with external arts partners by producing emails that highlight partner events and providing copy and assets that highlight CTG events

In consultation with Senior Manager, Audience Loyalty, Marketing Campaigns and Operations Director, Account Sales Manager, and others, develop and execute ticket promotions to increase single ticket, groups, subscription, and membership sales

Remain current on emerging technologiesand email marketing best practices

Follow Center Theatre Group style guide closely

Create systems to streamline approvals, minimize edits, and ensure data integrity and seamless import/export of lists

Work as a team member with the entire marketing staff on department events, including promotional activities, account sales events, opening nights, and more

In collaboration with the marketing team, assist with the management and development of departmental interns

Demonstrate an ongoing commitment to ensuring that access, belonging and a positive workplace culture are rooted in all levels and aspects of our work

Other duties or projects as assigned

Center Theatre Group provides a dynamic working environment in which duties and responsibilities may change. Employees are expected to be flexible and responsive to changes in the scope of their duties.

QUALIFICATIONS

Working knowledge of email marketing software

Tessitura, WordFly, and Airtable experience preferred

Competency, facility, and interest in technology, analytics, and marketing data tools

Technical savvy

Superb attention to detail

Strong eye for design and aesthetics, with experience creating marketing assets

A sense of humor, ability to maintain flexibility in the work environment and handle multiple tasks, and willingness to take initiative and work independently are essential

The ideal candidate will be an exceptional communicator, problem solver with both a creative mind and analytical skillset, and a passion for the mission of Center Theatre Group

MINIMUM REQUIREMENTS

Ability to sit, type and work at a computer for extended periods of time.

Ability to lift, carry 20lbs

Willingness and ability to work 40 hours per week. Flexibility to work overtime as needed.

All employees are required to pass a background check.

In order to ensure a safe and healthy workplace, CTG recommends that all employees stay current with COVID-19 vaccinations and boosters.

COMPENSATION

CTG offers a comprehensive compensation and benefits package including retirement plan options, escalating paid vacation, sick, personal days and holidays, and health benefits including medical, dental, vision, life and long-term disability insurance, flexible spending accounts and employee assistance program.

HOW TO APPLY

Tell us why you are the ideal person for this job.

Please send your resume and cover letter to dharden@ctgla.org. Please be sure to include the position title in the subject line of the email. Due to the heavy volume of resumes received, emails that do not include the job title in the subject line of the email may not be considered. In the cover letter, please indicate how you became aware of this position, e.g., name of website, current employee, other source.

No phone calls please. We will contact qualified individuals to set up interviews.

Center Theatre Group is an equal opportunity employer and does not discriminate against any applicant on the basis of race, religion, sex, sexual orientation, gender identity, marital status, color, ancestry, disability, age, national origin, pregnancy, veteran/military status, genetic information or any other basis prohibited by law. CTG will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance.