Freelance copywriter

Creative Strategist – Copywriter

Location: Mumbai

About the Role:

Key Responsibilities

Develop creative and communication strategies for automobile brands. Create campaign concepts, brand narratives, taglines, and content pillars. Write engaging copy for social media, digital campaigns, websites, films, CRM, and other marketing assets. Conceptualize and write scripts for brand films, product launches, and social content. Translate product features, innovations, and consumer insights into compelling communication. Collaborate with designers, strategists, account managers, and production teams to execute campaigns. Stay updated on automotive trends, consumer behavior, mobility innovations, and cultural trends. Present creative ideas and strategic recommendations to internal teams and clients.

Requirements

2–3 years of experience in copywriting, creative strategy, or content strategy. Strong portfolio showcasing integrated campaigns, digital content, and copywriting work. Excellent writing, storytelling, and conceptual thinking skills. Ability to simplify complex product and technical information into engaging consumer communication. Strong presentation and communication skills.