The role focuses on strengthening media communication through high‑quality content creation, research, coordination, and cross‑functional collaboration.
1. Media Content Creation
Develop impactful long‑form and short‑form content for earned, owned, and co‑created media.
Prepare media pitch notes, press releases, briefing notes, responses, comments, and interview talking points.
2. In‑Depth Research & Insight Generation
Conduct extensive secondary research on topics such as economic/social issues and sustainability to generate actionable insights and strengthen content.
Identify key trends across traditional media, digital platforms, and corporate/brand communication.
Perform environment scanning, including peer tracking and analysis.
Study ITC initiatives thoroughly by engaging with internal/external experts and field experiences to craft compelling narratives.
Leverage AI and relevant technologies for research, stakeholder targeting, impact analysis, and value-adding inputs.
3. Agency Coordination
Work with various agencies by creating briefs, defining scope, offering support, and reviewing/bench-marking their output.
4. Media Monitoring & Insights
Track, curate, and disseminate media clippings and related insights within the organization.
5. Archival Management
Maintain and manage systematic archiving and retrieval of key communications and media assets.
6. Presentation Development
Create high-quality presentations for internal and external stakeholders to amplify the company’s messaging.
7. Cross-Functional Collaboration
Work closely with content, digital, and internal communications teams within CCD.
Coordinate with multiple ITC businesses/divisions to meet media content needs.
Support CCD and other functions in PR events and on-ground media initiatives.
