Regional Sales Manager

MARS Cosmetics · India

Job Title- Regional Sales Manager

Location - Kolkata

Experience - 5-10 years

About the Role-

Mars Cosmetics is looking for a dynamic and result-oriented Regional Sales Manager (RSM) to lead and grow our General Trade business across Kolkata and the surrounding region. The ideal candidate will come strictly from the beauty/cosmetics industry, with hands-on experience in General Trade (GT) sales (not counter/Beauty Advisor led retail).

Key Responsibilities-

• Own and deliver the primary and secondary sales targets for Kolkata region through the General Trade channel.

• Build strong retail coverage by expanding the number of productive outlets (chemists, cosmetics stores, department stores, kirana/general stores) in GT.

• Drive market penetration and range-selling of Mars Cosmetics' product portfolio across urban, semi-urban, and rural markets.

• Lead, train, and manage a team of Sales Officers/Territory Sales Executives and distributor sales representatives (DSRs) to ensure market coverage and productivity.

• Monitor and improve key sales metrics: outlet coverage, strike rate, lines per bill, average bill value, and distributor ROI.

• Plan and execute in-market promotional activities, trade schemes, and visibility drives to boost sell-out.

• Track competitor activity, pricing, and market trends; share actionable inputs with the marketing and sales leadership.

• Ensure adherence to company's trade policies, credit norms, and distributor management guidelines.

• Prepare and present periodic sales reports (daily/weekly/monthly) covering primary, secondary, and tertiary sales.

Required Skills & Experience-

• 5–10 years of experience in Sales, strictly from the beauty/ cosmetics industry- this is a mandatory requirement.

• Proven track record of managing and growing General Trade (GT) business, this is a mandatory requirement.

• Candidates with only Beauty Advisor (BA) background will NOT be considered.

We are looking for someone from a core sales/ distribution role (Sales Officer, Territory Sales Executive, Area Sales Manager, RSM, or similar), not counter/BA-led retail sales.

• Strong experience in distributor management, secondary sales, and last-mile retail execution.

• Demonstrated ability to build and lead a field sales team (Sales Officers/DSRs).

• Sound understanding of the Kolkata/West Bengal trade landscape (distributors, wholesale markets, key retail clusters) is highly preferred.