Senior Social Content + Marketing Strategist

TITLE: SENIOR SOCIAL CONTENT + MARKETING STRATEGIST

Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
LOCATION: Hybrid (Indianapolis/Carmel-based)
PURPOSE: Lead social media strategy, content creation, and performance for PMG’s largest client accounts, turning social content into measurable audience growth, engagement, and business results.
MANAGERS: CEO, VP of Operations, Director of Client Success, Director of Marketing Services + Director of Strategic Communications
TYPE: Full-Time, Salaried
SCOPE: Client Social Strategy + Portfolio Leadership, Content Creation (Photo, Video + Copy), Community Management, Analytics + Reporting, Influencer + Partner Collaborations + Social Platform Operations
ACCOUNTABILITIES: Social Media Portfolio Ownership, Content Strategy + Creation, Performance Reporting + Insights, Client Relationship Leadership, Social Team Process + Platform Leadership, PMG Brand Support
KEY PERFORMANCE INDICATORS: Client Satisfaction + Retention, Audience Growth, Engagement Rate vs. Industry Benchmarks, Reach + Conversions, Content Quality + Creativity, Timeliness of Deliverables, Team Collaboration + Utilization Rate
ABOUT PENCE MEDIA GROUPPence Media Group (PMG) is a full-service public relations, branding, digital + paid media and marketing consultancy founded by Nicole Pence Becker in 2017. PMG has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences, with an operating mantra of, “Consider It Done.” PMG is a certified Women’s Business Enterprise (WBE) in the state of Indiana and was honored with several awards in 2026, including a MUSE Creative Gold Award for Best Small Agency of the Year and being named one of PR Daily’s Top Agencies for 2025. PMG’s client roster includes start-ups, small to medium businesses, public sector and nonprofit organizations, and Fortune 500 companies.
POSITION OVERVIEWPMG is seeking a Senior Social Content + Marketing Strategist to lead social media strategy and execution for some of our largest client accounts, including enterprise, healthcare, and national consumer brands.
This role requires an experienced social media strategist (5+ years) who can own multi-brand, multi-platform portfolios end to end. You’ll build content calendars, capture photo and video on-site, write social-first copy, manage communities, run partner and influencer collaborations, and turn monthly analytics into clear recommendations clients act on.The ideal candidate is both strategic and creative: someone who treats client accounts like their own brands, stays organized under high volume, brings ideas before clients ask, and can shoot the video, write the hook, and explain why it worked in the monthly report.This role operates as a trusted social partner to PMG clients and an extension of their marketing teams, while also supporting PMG’s social team through shared processes, platform expertise, and coverage.
Candidates with agency experience managing high-volume social accounts for enterprise, healthcare, automotive/RV, travel, or membership organizations are especially encouraged to apply.
QUALIFICATIONSBachelor’s degree in Marketing, Communications, Journalism, or related field5+ years of experience in social media strategy, content creation, or digital marketing within an agency or brand environmentProven success leading social for large or multi-brand accounts, with results to show for it (audience growth, engagement, conversions)Strong copywriting and storytelling skills across platforms, with a talent for hooks and clear calls to actionPhoto and short-form video skills (iPhone or DSLR), including editing in CapCut, Adobe, or similarHands-on experience with a social media management platform (Sprout Social preferred) and native platform analyticsAbility to translate analytics into strategic insights and recommendations clients act onConfidence leading client meetings and presenting performance results and content recommendationsExperience managing community engagement and influencer, creator, and brand partner collaborationsAbility to manage multiple clients, brands, and deadlines simultaneously in a fast-paced, high-accountability environmentFamiliarity with AI tools (e.g., ChatGPT) to enhance ideation, copywriting, editing, and reporting efficiencyHighly organized, proactive, and solutions-oriented, with strong attention to detailPaid social, SEO, or social reputation management experience, or enterprise, healthcare, automotive/RV, travel, or membership client experience a plus
ROLES + RESPONSIBILITIESSOCIAL STRATEGY + PORTFOLIO LEADERSHIPDevelop and execute platform-specific social strategies aligned with client brand and business goalsOwn day-to-day social execution for multiple large client accounts, including multi-brand portfolios across Facebook, Instagram, TikTok, LinkedIn, and emerging platformsBuild and manage content calendars, batching content ahead to keep accounts consistent and on timeLead daily community management, including comments, messages, and response guidesCoordinate brand, partner, dealer, and influencer collaborations from concept through approval and publishing
CONTENT CREATION + PRODUCTIONWrite social-first copy with strong hooks and clear calls to actionCapture, edit, and publish photo and short-form video, including on-site shoots and live event coveragePlan and lead on-site content capture days with clientsSpot trends early and adapt them to each brand’s voice
ANALYTICS, REPORTING + INSIGHTSProduce monthly performance reports that explain what’s working, what’s not, and what to do nextBenchmark engagement and audience growth against industry averages and prior periodsTranslate performance data into strategic recommendations and content shifts
ACCOUNT OWNERSHIP + CLIENT LEADERSHIPOwn assigned client social accounts from strategy through execution and reportingServe as the day-to-day social lead and trusted advisor on trends, platform changes, and AI in content creationLead client meetings and present insights and recommendations with confidence and executive presenceDrive momentum by proactively identifying priorities, opportunities, and risksIdentify opportunities to grow client relationships and support new business proposals
TEAM LEADERSHIP + COLLABORATIONServe as an expert resource on PMG’s social media management platform (Sprout Social), supporting teammates and refining workflowsContribute to social media best practices, process documentation, and coverage plans across the teamMentor and support other content strategists on shared accountsCollaborate with PR, brand, design, digital, and paid media teams to keep social cohesive with broader client goalsSupport PMG’s own social presence and marketing initiatives in partnership with PMG’s marketing lead
TOOLS + PLATFORMSExperience with:Social media management platforms (Sprout Social, Hootsuite, Loomly, or similar)Native platform analytics (Meta Business Suite, TikTok, LinkedIn, Google Analytics)Design and video editing tools (Canva, Adobe Creative Suite, CapCut)Google WorkspaceProject management tools (e.g., )AI tools (e.g., ChatGPT) for ideation, copywriting, editing, and reporting
PROFESSIONAL DEVELOPMENTStay ahead of trends in social platforms, content formats, analytics, and AI-assisted content creationContinuously test new approaches that strengthen client performance and audience growth
WHAT WE OFFERAt PMG, we don’t just offer jobs: we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person. xzbcwsv Here’s what full-time team members can expect:Industry-leading Base Salary aligned with role, experience, and performancePerformance utilization pay-outs based on client impact, billable hours, and contributionsCompetitive PTO + Annual Company Holidays (including Christmas Eve, New Year’s Eve, and a summer holiday break)Flex Days to support community involvement, remote work, or mental resetMonthly Cell Phone + Gas/Commute StipendFlexible Hybrid Work Model with weekly in-person collaboration in Carmel or IndianapolisProfessional Growth Opportunities through stretch assignments, conference access, and continuous upskilling supportCreative Autonomy + Strategic Ownership in a high-performance, values-driven environmentA culture built on accountability, ambition, and action, where “Consider it done” isn’t a slogan, it’s how we operateEmployee philanthropy program
HOW TO APPLYSerious applicants should apply on LinkedIn AND send the following to Nicole Pence Becker at for consideration:ResumeCover LetterPortfolio link or 3–5 work samples (content you created, plus at least one monthly social performance report)At least three references
Candidates who show strong alignment will complete a written questionnaire, then move to a virtual interview with PMG leadership, followed by a paid strategy exercise as the final step before offer.