Paid Media Manager (Remote)

Silverback Strategies · Remote, United States

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.

We hire the best and help them get better. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. Today, were looking for a

Paid Media Manager

to join our growing team. Our new Paid Media Manager will serve as a subject matter expert in all things related to Paid Media. You will play both the lead role & support on a portfolio of Paid Media client strategies, build & maintain great client relationships, manage timelines and deliverables, and directly grow clients’ marketing performance through your work.
The Paid Media Manager will independently lead account strategy for a select few of their own clients, while also working closely with Senior Paid Media Managers and Associate Directors to support on account strategy & tactical execution for larger clients as needed. This role is ideal for a Paid Media pro with 3+ years of experience who is driven and hungry to bring their media strategy & client ownership chops to the next level. You’ll work on a team of top-notch digital marketing SMEs, and will collaborate with counterparts on SEO, Measurement, and Creative teams to successfully execute client delivery.
Here’s what we expect from our Paid Media Manager.
\Client Ownership:

Responsible for the strategy development, innovation, and tactical execution + performance of small-but-impactful portfolio Paid Media client accounts. (Hitting Client Goals:

Plan, implement and audit paid media campaigns & strategies that align with client KPIs, marketing, and business goals
Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
Client-Facing / Account Management:

Serve as the lead point of contact for all things Paid Media for your “owned” clients; Testing & Innovation:

Support channel innovation efforts, ensuring clients Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing
Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
Project Management:

Accurately communicate project timelines to clients; Creative Strategy:

Collaborate with Silverbacks Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed
Teamwork & Collaboration:

Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation
Professional Growth:

Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance.
—A

minimum

of 3+ years of paid media agency experience - ideal candidate has 3-5 YOE.

Previous performance agency experience is a MUST-HAVE!
Main platforms are Google & Meta; secondary platforms are LinkedIn and TikTok)
You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the Paid Media engagement with your assigned clients.
Being able to build & execute winning Paid Media strategies across multiple industries is crucial — but your ability to tie Media wins to a measurable impact on the clients’ business, revenue, etc is what will make you a superstar.
Ownership of Work:

In this role, youll fully own the success of your 3-5 clients from strategy development, to tactical execution, to reporting & client-facing communication. Data Analysis:

Youre a whiz in Excel and/or Google Sheets. Complex sets of data dont throw you, and youre comfortable analyzing & breaking down data using GA4 and other tools to produce clear, insightful, and meaningful reports for clients.
Project & Time Management:

You run a clean calendar and keep priorities straight. Do cool sh*t:

From media to SEO to measurement, learn the cutting edge of what works.
—Comprehensive health, dental, and vision plans
Virtual Team Events and a fun, casual, inclusive company culture
Summer Fridays
We’re a fully remote agency with employees working across the continental United States. At Silverback, youll be part of a remote work culture that emphasizes smooth, productive online communication.
Magazine and The Washington Post have named Silverback one of the best places to work in the Country and our CEO is a DIGIDAY Top Boss. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex.