Hospital Sales Executive

Orchid Pharma · India

Role Description

Position Title: Hospital Sales Executive

Reports To: Key Account Manager

Responsibilities

• Achievement of sales targets for the assigned Key Accounts (Monthly, Quarterly and Annually) both in Primary & Secondary, with tight control on commercial policy discipline.
• Drive the Sales Plan based on:a) Deep understanding of each Key Account, in terms of their systems and processes, Key decision makers and influencers, antibiotic consumption patterns. b) Analysis of market trends & competitor activitiesc) Analysis of our own sales (SKU wise), volumes and net prices / discounts
• Building direct and personal relationships with key decision makers in key customers eg KOLs, HODs, CIP (Commercially Important Person) etc under the guidance of KAM.
• Promoting products in specialized therapeutic area under the guidance of KAM.
• Liaise with and persuade targeted doctors to prescribe our products utilizing effective selling skills.
• Promote products ethically and within compliance based on company's sales process and approved marketing strategy

Skills and Competencies

• Results Orientation and Action Orientation
• Planning and Analytical ability
• Persuasive Influencing skills, High Relationship Skills and engage internal stakeholders effectively

Technical Skills

• Strong understanding of pharmaceutical use in hospitals, especially Antimicrobials / Critical Care
• Proven expertise in Hospital sales with good understanding of their purchase decision making process
• Proficient with MS office and other online reporting tools

Experience

• Minimum of 1 to 6 years of experience in sales management, product management / key account management with a proven record of accomplishment of achieving sales targets.