Director, Strategy

Adelphi Group · United States

Agency: PHd Job Function: Strategy and Planning Job Subfunction: Strategy Job Description: Core Responsibilities Team & Client Leadership

• Lead, mentor, and develop Associate Directors, cultivating a high-performing and collaborative strategy team.
• Serve as the primary day-to-day point of contact for clients, building and maintaining strong, trusted client relationships.
• Elevate the role of strategy within client businesses through measurable initiatives including test and learn programs, thought leadership, and new partner recommendations.
• Collaborate with audience, planning, and activation teams to ensure strategic direction is consistently applied across recommendations and campaigns.

• Lead the development of strategic statements, platform frameworks, and communication architectures for your accounts and briefs.
• Manage quality control and maintain excellence in strategic perspective and output.
• Write and oversee creation of narrative content for strategic recommendations incorporated into client presentations.
• Deliver timely, relevant, and actionable strategic recommendations aligned with campaign lifecycles.
• Analyze market trends and competitive landscapes, synthesizing insights to shape client strategies.
• Leverage proprietary and cultural intelligence tools to develop clear, concise, and impactful strategic recommendations.

• Act as the main liaison for Audience, Planning, Investment, and Marketing Science teams on client accounts.
• Socialize and share key insights, findings, and overarching strategy internally to ensure strategy integrity throughout planning and activation.
• Consult with Audience teams on growth sources, custom audience models, and psychographic, transactional, and behavioral insights to refine personas.

• Champion Omni platform adoption internally by driving increased usage and educating teams to elevate strategic outputs.
• Articulate the role and value of Omni and OMG capabilities clearly to clients, making compelling business cases for their application.
• Generate and lead award entry submissions for client and agency achievements, supporting visibility and recognition.
• Participate actively in new business pitches (at least one per year), contributing strategic expertise across research, platform development, and presentation.

• Demonstrated track record of effective communication and consultation with senior clients around business challenges and strategic opportunity.
• Proven ability to elevate strategic role with clients through impactful initiatives and partnership.
• Successful collaboration with audience and activation teams to embed strategy across campaign deliverables.
• Delivery of strategic narratives and decks that clearly inform client recommendations.
• Strong history of consistent, timely delivery of high-quality, campaign-aligned strategic recommendations.
• Clear articulation and promotion of Omni’s business value to clients, driving adoption and strategic integration.
• Active championing of Omni internally resulting in increased platform usage and engagement.
• Contribution to award-winning work and participation in new business growth.

• Extensive experience in developing and leading integrated strategy teams within an agency environment.
• Deep expertise and up-to-date knowledge of client businesses including financials, industry category, competitive landscape, and campaign workflows.
• Demonstrated leadership in driving strategic excellence and client growth.
• Strong ability to communicate confidently with senior client stakeholders, presenting complex strategic concepts clearly.
• Proven success in managing cross-functional teams and fostering collaborative, client-focused cultures.
• Experience in applying audience insights and cultural intelligence to practical brand and media strategies.