Shopify Manager

Nutristar · Delhi, India

Company: Nutristar

Function: Ecommerce / Technology / Growth

Experience: 3–6 years

Location: Delhi NCR / On-site

Employment Type: Full-time

We are looking for a hands-on Shopify Manager who can own the Nutristar Shopify store end-to-end — from development and coding to merchandising, app management, campaigns, CRO, analytics and growth .

This is not a traditional Shopify operations role. We need someone who understands how a Shopify store is built, how it converts, and how to continuously improve it .

You should be comfortable getting into the code when required, configuring and integrating apps, launching campaigns, analysing customer behaviour, improving CTR/CVR, managing merchandising and working closely with marketing and technology teams.

• Own the overall Shopify storefront and continuously improve its functionality, speed and user experience.
• Work with Liquid, HTML, CSS, JavaScript and Shopify APIs to develop and customise the store.
• Develop and modify Shopify themes, sections, landing pages, components and custom features.
• Manage Shopify 2.0 theme architecture, metafields, metaobjects, templates and dynamic content .
• Troubleshoot technical issues, broken functionality, tracking issues and third-party integrations.
• Coordinate with external developers/agencies when larger development requirements arise.
• Ensure the website remains stable, scalable, mobile-friendly and conversion-focused.

• Evaluate, install, configure and manage Shopify apps based on business requirements.
• Manage integrations for:
• CRM
• Payments
• Loyalty & rewards
• Reviews
• Upselling/cross-selling
• Search & filters
• Analytics
• Marketing automation
• Shipping
• Product feeds
• Customer engagement
• Regularly audit installed apps and remove unnecessary apps/scripts affecting website speed.
• Manage APIs, webhooks and app integrations wherever required.
• Identify automation opportunities using Shopify Flow and other Shopify automation tools .

• Own product merchandising across the website.
• Manage:
• Collections
• Product positioning
• Search results
• Product rankings
• Homepage merchandising
• Category pages
• Product recommendations
• Cross-sells & upsells
• Offers and promotional placements
• Analyse product performance and identify opportunities to improve visibility and sales.
• Ensure products, pricing, inventory, images, descriptions, badges and promotional information are accurate.
• Build merchandising strategies around customer intent, seasonality, campaigns and product margins.

• Independently execute website requirements for sales, promotions and marketing campaigns .
• Create and manage campaign landing pages, collection pages, banners, promotional modules and offer communication.
• Ensure every campaign is correctly implemented across desktop and mobile.
• Work with the marketing team to translate campaign briefs into high-converting website experiences.
• Build campaign-specific merchandising and product journeys.

• Take ownership of improving CTR, conversion rate, AOV, revenue per session and overall ecommerce performance .
• Analyse the complete customer funnel:
• Traffic → Landing Page → Collection → Product Page → Cart → Checkout → Purchase
• Identify friction points and implement solutions.
• Conduct and manage A/B tests for:
• Homepage
• Product pages
• Collection pages
• CTAs
• Banners
• Pricing/offer communication
• Cart
• Upsells
• Navigation
• Search
• Continuously improve website UX based on data rather than assumptions.

• Track and analyse:
• CTR
• CVR
• Bounce rate
• Add-to-cart rate
• Checkout initiation
• Cart abandonment
• AOV
• Revenue/session
• Product-level performance
• Collection performance
• Customer behaviour
• Use GA4, Google Search Console, Shopify Analytics and other analytics tools to identify growth opportunities.
• Create regular website performance reports and actionable insights.
• Connect marketing campaign performance with onsite behaviour and conversions.

• Work closely with the SEO team to maintain and improve organic performance.
• Manage Shopify SEO fundamentals including:
• Meta titles/descriptions
• URLs
• Canonicals
• Structured data
• Internal linking
• Collection architecture
• Redirects
• Indexation
• Identify technical SEO issues affecting rankings or crawling.
• Monitor broken links, redirects, duplicate content and indexing issues.
• Ensure website changes do not negatively impact SEO.

• Maintain a clean and scalable Shopify catalogue.
• Manage product data, variants, attributes, collections, tags, metafields and product taxonomy.
• Build processes for bulk catalogue updates using Excel/Google Sheets, CSV, Shopify tools or APIs .
• Ensure catalogue changes are accurately reflected across website, feeds and marketing channels.

• Continuously identify opportunities to grow Shopify revenue.
• Analyse competitors and leading D2C/ecommerce stores for new ideas.
• Recommend new Shopify features, apps, integrations and technologies.
• Identify opportunities for:
• Higher conversion
• Higher AOV
• Better retention
• Better merchandising
• Better customer experience
• Better campaign performance
• Work closely with Performance Marketing, CRM, Creative, Operations and Management to drive overall ecommerce growth.

Must Have:

• Strong hands-on Shopify experience.
• Good understanding of Liquid, HTML, CSS and JavaScript .
• Experience with Shopify 2.0 and theme customisation.
• Understanding of Shopify APIs and third-party integrations.
• Experience managing Shopify apps and integrations.
• Strong understanding of ecommerce merchandising.
• Strong understanding of CRO and ecommerce funnels.
• Experience with GA4 and Shopify Analytics.
• Strong Excel/Google Sheets skills.
• Ability to independently troubleshoot website issues.
• Strong commercial understanding of ecommerce metrics.

Good to Have:

• Shopify Plus experience.
• Shopify Flow.
• Google Merchant Center.
• Google Search Console.
• A/B testing tools.
• Basic understanding of React/Node.js.
• Experience with CRM integrations and marketing automation.
• Experience in D2C, supplements, health & fitness or marketplace businesses .

We are looking for someone who is:

• Technical enough to code
• Analytical enough to understand data
• Commercial enough to understand revenue
• Creative enough to improve UX and merchandising
• Fast enough to execute campaigns
• Curious enough to continuously experiment

You should not need to depend on a developer for every small Shopify change.

If you see a problem on the website, your first thought should be: “How do I fix this?”

If you see a page with poor conversion, your next thought should be: “Why isn't this converting, and what can we test?”

The role will be measured on:

• Shopify revenue growth
• Conversion Rate
• CTR
• Add-to-Cart Rate
• AOV
• Revenue per session
• Product & collection performance
• Campaign landing page performance
• Website speed & technical health
• CRO / A/B testing improvements
• Merchandising effectiveness
• Successful implementation of new features and integrations

You will have end-to-end ownership of one of Nutristar's most important growth channels .

This is an opportunity to build and scale a high-volume Shopify ecommerce ecosystem rather than simply manage product uploads or routine Shopify operations.

If you can code, understand ecommerce and think about growth — we want to hear from you.