Senior copywriter

<p> We're hiring a Copy Lead for Kass, someone who can take the pen off me completely. </p> <p> Kass is a premium D2 C skincare brand built on mechanism-led, contrarian marketing. Not "glowing skin" fluff, but real ingredient science translated into copy that stops the scroll and converts. I've written every script, caption, and email myself for the last year. I'm now looking for someone to take full ownership of that voice. </p> <p> This is not a junior role, and it's not a purely creative one either. </p> <p> You'll inherit a full brand copy system: hook structures, mechanism frameworks, proprietary terminology, tone rules. And you'll be trusted to make the calls I currently make: what's too clinical, what's over-engineered, when a claim needs a real mechanism behind it before it goes out. </p> <p> You'll also need real research instinct. This isn't "write nice copy." It's digging into customer objections, competitor gaps, and category truths, then converting that research into hooks, scripts, and static ad copy that actually move someone from doubt to purchase. Every hook should come from a real objection, not a guess. </p> <p> Speaking to a premium customer is its own skill. You understand how they think, what makes them trust a claim, and how to sound like their smartest friend, not a brand shouting at them. </p> <p> And just as important, you'll be working hand-in-glove with our performance marketing team, not writing in a vacuum and handing scripts over the wall. That means you read CTR, hook retention, and thumb-stop rate the way you read a headline. You know when a script is underperforming because the hook is weak, versus because the offer is weak. You iterate off numbers, not just instinct, and you know when to trust the data and when a metric is telling you the wrong story. </p> <p> What we're looking for on paper: 4-5 years writing direct-response or performance-marketing copy (D2 C, skincare/wellness/beauty a strong plus, but not mandatory). Background in Mass Communication, Media, or Journalism preferred. Comfortable working from a live ads dashboard, not just a brief. Prior experience owning a brand's voice, not just executing someone else's, matters more than the specific industry. </p><p> What you gain by joining Kass: </p> <p>→ Real ownership. Prove yourself as a complete copywriter and content writer, not someone executing briefs on a leash </p> <p>→ Guidance, not hand-holding. You'll be trusted to think for yourself from day one </p> <p>→ Transparent, data-based growth. Your work is judged on performance, not opinion, so you always know exactly where you stand </p> <p>→ Copy that pays. Performance is incentivized, so when your work converts, you're rewarded for it </p> <p>→ Real growth. The right person doesn't stay a copywriter. Over time, they can grow into shaping the entire narrative of the brand and leading all of content at Kass, managing a team of copywriters, content creators, editors, and designers </p> <p>→ A bigger mission. We're building global-standard direct-response copywriting in India, proving Indian audiences are ready for the same caliber of marketing premium brands run everywhere else </p> <p> You might be right for this if: </p> <p>→ You think in hooks and objections, not adjectives </p> <p>→ You can hold a rigid proprietary term (like " Adaptive Precision Technology") inside completely natural, conversational copy, without over-explaining it or drowning everything else in jargon </p> <p>→ You've written direct-response before: video scripts, static ad copy, and hooks with real structure, not just "creative" copy </p> <p>→ You know how to research your way from a customer objection to a converting angle </p> <p>→ You understand how a premium customer thinks and can speak in their language, not generic beauty-speak </p> <p>→ You're comfortable in a metrics conversation: CPA, hook rate, conversion, and can translate what the numbers say into what to rewrite </p> <p>→ You want ownership of a brand's voice, not a stack of assignments </p> <p> What you'll actually be doing: </p> <p> Direct-response video scripts, static ad copy, Instagram captions, email campaigns, and educational content across the full serum line, working closely with performance marketing to test, read results, and iterate fast. Small, fast-moving team. No agency-style approval chains. </p> <p> If this sounds like you, or someone you know, drop a comment or send me a DM. A portfolio and one strong sample script tells me more than a formal resume will. </p> <p>#Hiring #Copy Lead #D2 C #Skincare #Performance Marketing #Kolkata </p> <p></p>