Public Relations Manager

equentis · India

Title: Manager Public Relations

Reports: CMO

Broader Role / Responsibilities

 Develop a marketing communications plan including strategy, goals, budget and tactics

 Develop media relations strategy, seeking high-level placements in print, broadcast and online media

 Coordinate all public relations activities

 Direct social media team to engage audiences across traditional and new media

 Leverage existing media relationships and cultivate new contacts within business and industry media

 Manage media inquiries and interview requests

 Create content for press releases, byline articles and keynote presentations

 Monitor, analyze and communicate PR results on a quarterly basis

 Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

 Build relationships with thought leaders to grow industry awareness

 Maintain a keen understanding of industry trends affecting clients and make appropriate

recommendations regarding communication strategy surrounding them.

Requirements:

 Minimum 5 years of experience in public relations required

 Proven track record designing and executing successful public relations campaigns at both a local and

national level

 Strong relationships with both local and national business and industry media outlets

 Exceptional writing and editing skills

 Solid experience with social media including blogs, Facebook, Twitter, etc.

 Event planning experience

 BA/MA degree in Marketing, Advertising, Communications or a related discipline

Location- Lower Parel, Mumbai

Working days- Monday to Friday + Last Saturday Working (WFO)