Sales Development Representative

Axibyte · Mumbai, India

Sales Development Representative – OOH Advertising

Full-time · Mumbai · On-site

About the role

We sell outdoor advertising hoardings, digital screens, transit and street furniture media to brands and media agencies. We're building our outbound function and need someone at the front of it.

This is a pipeline generation role. You'll be the first contact a brand marketing head or agency buyer has with us, and your job is to turn cold lists into qualified conversations for the sales team.

What you'll do

Build and maintain target account lists across our operating cities direct brands, creative and media agencies, local retail chains, and resellers with verified contacts at the marketing, media planning, and procurement level.

Run outbound across every channel that works in this market: LinkedIn, cold email, WhatsApp, phone, and in-person agency visits. Not one channel all of them, sequenced.

Qualify every enquiry against budget range, campaign window, city, format, and decision authority. Disqualify fast and honestly; a bad lead passed forward costs the team more than no lead.

Handle inbound website enquiries, WhatsApp Business messages, walk-in calls with same-day acknowledgement.

Book meetings and site recces for the sales team, and brief them properly so they walk in prepared.

Keep the CRM clean. Every touchpoint logged, every deal at the correct stage, follow-ups scheduled. Pipeline data that's wrong is worse than pipeline data that's missing.

Track your own numbers outreach volume, response rate by channel, meetings booked, qualified leads passed and bring them to the weekly review.

What we're looking for

2.5–5 years in sales development, inside sales, or business development. Media, advertising, or agency-side experience is a strong plus, but we'll train the right person on OOH.

You're comfortable on the phone and in an agency reception. A lot of this business still gets done face to face.

Market definition — Define our ICP across direct brands, creative and media agencies, local retail, government tenders, and resellers. Map the buying calendar for our markets: festive cycles, launch seasons, government spend windows, event-linked demand. Tell us which segments to deliberately skip in year one.

Lead generation — Build the target account list with verified contacts. Establish and document the outbound motion across LinkedIn, email, WhatsApp, telephony, and in-person agency visits. Write the actual assets , cold sequences, call openers, objection handling specific to OOH buying.

Pre-sales — This is the core. Design the inventory sheet format (dimensions, illumination, OTS estimates, card rate, occupancy, blocking status). Define the rate card structure including agency commission, volume slabs, and internal floor pricing with approval levels. Build the standard proposal and media plan template. Set a same-day acknowledgement, 24–48 hour plan turnaround and the process that makes it achievable.

CRM and pipeline — Recommend and configure the CRM with justification for our scale. Define pipeline stages and exit criteria. Set up inventory blocking so sales can't double-commit a site. Build the weekly and monthly reporting layer.

Compensation: fixed salary plus incentive on qualified meetings converted to release orders. Range discussed at call.