Marketing Manager - English Speaker

Pavilion · Remote, United States

CHIEF MARKETING OFFICER

Were seeking a Chief Marketing Officer to lead Pavilions marketing function and drive growth across new membership bookings, renewals, and new products. This person will oversee product marketing, lifecycle marketing, performance marketing, digital and web experience (brand & content), and sales enablement, including the team responsible for direct outreach and final-stage conversion.
Pavilion serves GTM professionals globally through membership, education, events, and community. Our primary commercial measure is bookings: the cash a customer pays after discounts, whether for a new membership or a renewal.
As a member of executive leadership, the CMO will help determine business priorities and hold peers accountable for the decisions and commitments that support them. You should bring direct experience building acquisition and lifecycle programs, the judgment to challenge agency recommendations, and practical experience using AI to improve marketing team efficiency and performance. Translate business goals into marketing priorities, initiatives, metrics, and a resourcing plan. Create an environment where a best-in-class marketing team can propose ideas and question assumptions.
Develop team leaders across product marketing, lifecycle, performance marketing, and sales enablement. Establish a regular review of bookings/other performance with leadership,Finance, and RevOps. Maintain a shared definition of bookings and dashboards that distinguish cash collected from pipeline or unpaid commitments.
Own the marketing plan and budget against agreed targets, with clear contributions from new member acquisition, renewals, and B2B efforts.
Lead performance marketing across paid media, SEO and AEO, and event acquisition. Allocate spend based on cash bookings, acquisition cost, retention, and payback. AI and Marketing Operations

Set priorities for AI agents and automated workflows in areas such as content production, segmentation, reporting, and lead scoring.
Bring specific examples of tools or workflows you have built or deployed and the measurable effect on cost, output, or performance.
Equip the team to use these tools responsibly, with clear ownership and review of customer-facing work. Lifecycle Marketing

Lead lifecycle programs that improve activation, engagement, upgrades and renewal bookings, using member behavior and cohort performance to guide decisions.
Partner with MemberSuccess and Program Managers on onboarding, nurture, and milestone communications, with clear ownership of renewal outreach and member handoffs.
Product Marketing across B2C and B2B Offerings

Lead Product Marketing, including Growth Product (CRO) across Pavilions offerings, defining audiences, positioning, and the reasons to buy or renew.
Clarify the relationship between membership, education, events, and team solutions so prospective customers understand what they receive and which offering fits their needs.
Develop go-to-market plans for courses that are sold both standalone and as part of membership, coordinating with Learn on launch timing and the transition into the member experience.
Own B2B marketing strategy and execution for Learn courses sold in bulk, including buyer messaging, demand generation, and support for team and company purchases. Align with Sales on pipeline quality and conversion to cash bookings.
Lead the sales enablement team responsible for direct follow-up with prospective members in the final stage of their decision, including calls and other outreach that help them convert.
Set lead prioritization, follow-up standards, and handoffs between marketing and member-facing teams. Manage Synapsa and 1Mind playbooks and responses to ensure consistency and quality control for the brand
Track conversion to paid bookings and use findings to improve campaigns and outreach. Brand and Communications

Lead Pavilions brand presence across web, social, events, and content, with consistent messaging and brand identity about the value of Pavilion’s offerings
Work with Learnand Community to surface member success and insights.
Establish a clear role for community content and executive thought leadership, including Sams personal brand, within the broader marketing strategy.
Senior marketing leadership experience with responsibility for strategy, budgets, and commercial results, including meaningful experience in membership, community, or subscription businesses.
Experience building team confidence and developing managers, with concrete examples of changes in team performance and ways of working.
Demonstrated performance marketing expertise, including direct experience building and running paid, SEO, or other acquisition programs and managing agencies or contractors.
Proven success in product marketing and lifecycle marketing, including positioning, launch planning, and renewal programs.
Strong content and communications judgment; fluency in marketing analytics, cash bookings, and budget management.
Practical experience building or deploying AI agents and marketing workflows, with the ability to explain the tools used and their measurable impact.
Preferred: Familiarity with event marketing and community storytelling in a global business serving GTM professionals.
Assess bookings performance across acquisition, renewals, course-led membership purchases, and B2B for Learn, including pricing, discounts, and final-stage conversion.
Agree bookings targets and business priorities with leadership and Finance, supported by a marketing plan, budget, and clear decision-making responsibilities.
Address the most immediate gaps in conversion and renewal programs.
Begin practical AI and process improvements with defined measures of success.
Delivery against agreed bookings targets, with clear reporting on new memberships and renewals, including the contributions of courses and B2B efforts.
Stronger renewal performance attributed to Lifecycle channels, supported by evidence of member activation, engagement, and value.
Clear positioning across Pavilions offerings and consistent messaging across marketing and member-facing teams.
Competitive salary + performance bonus tied primarily to agreed bookings targets
Stock options in a profitable, mission-driven company
Flexible, remote-friendly work environment