Freelance Meta Ads Manager – Service-Based Wellness Brands

Thatlifestylecoach · Remote, India

ThatLifestyleCoach is looking for an experienced Freelance Meta Ads & Performance Marketing Consultant to help us plan, execute and optimise paid acquisition campaigns across Facebook and Instagram.

The objective of the role is to generate qualified leads, trials and paying customers at a commercially viable acquisition cost .

This is a project-based consulting role and not a full-time or in-house position.

We are looking for someone who understands the complete customer acquisition journey — not just how to operate Meta Ads Manager.

For each campaign, help define:

• Target audience
• Offer
• Campaign objective
• Funnel journey
• Budget
• Success metrics

The focus should be on the complete customer journey, not only ad performance.

Own the setup and management of Meta campaigns, including:

• Campaign setup and execution
• Audience targeting
• Retargeting
• Budget allocation
• Testing and optimisation
• Monitoring performance
• Scaling successful campaigns

RenewU and TLC currently use Exly for landing pages, CRM and payments .

The consultant will review the paid customer journey and recommend improvements to:

• Landing pages
• Offers and CTAs
• Lead forms
• Conversion journeys
• Checkout and registration flows

The role does not require building a new CRM or website.

Work with our internal content team to identify the creatives required for paid campaigns, including:

• Hooks
• Ad angles
• Offers
• Testimonials
• Founder-led content
• Member/client stories
• Creative variations for testing

Our internal team will primarily handle creative production.

Help track campaign performance across:

Meta → Exly → Lead / Purchase

Key metrics may include:

• Cost per lead
• Qualified leads
• Trials / consultations
• Cost per acquisition
• Purchases
• Revenue
• ROAS

The ultimate focus should be on customer acquisition and commercial outcomes , rather than only clicks or impressions.

Provide regular updates covering:

• Campaign performance
• What is working
• What is not working
• Key learnings
• Changes being implemented
• Recommended next tests

Campaign decisions should be supported by data and clear reasoning.

We are looking for someone who:

• Has at least 5 years of hands-on Meta Ads experience
• Has strong experience working with service-based businesses
• Has worked with health, fitness, wellness, coaching, memberships or similar industries
• Understands complete customer acquisition funnels
• Has experience with lead generation and retargeting
• Understands landing-page conversion
• Has strong knowledge of tracking, CAC and ROAS
• Can work independently while guiding our founders and internal team

Experience using Exly or similar CRM / landing-page platforms will be an advantage.

This is a freelance, project-based engagement .

The commercial structure may include:

1.Fixed Campaign / Project Fee

For campaign strategy, setup, execution, monitoring and optimisation.

2.Performance-Linked Incentive

An additional incentive may be linked to mutually agreed commercial outcomes such as:

• Customer acquisition
• CAC targets
• Membership or program sales
• Revenue
• ROAS

The exact commercial structure and campaign success metrics will be mutually agreed before commencement.

We are looking for someone who can help us answer:

• Who should we target?
• What should we offer them?
• What should our ads communicate?
• Where should we send them?
• Why are they or aren't they converting?
• What does it cost us to acquire a paying customer?
• What should we test next?

The objective is to help ThatLifestyleCoach build a simple, measurable and scalable paid acquisition system .