Art director

TBZ - The Original · Mumbai, India

About TBZ – The Original

With a legacy of over 160 years, TBZ – The Original is one of India’s most trusted and iconic jewellery brands, known for craftsmanship, heritage, and innovation. As we evolve into the future of luxury storytelling, we are looking for a highly Creative Art AI specialist who blends design excellence with advanced AI-powered creative capabilities.

Role Overview

We are seeking a visually sharp, culturally aware, and AI-forward creative professional who can support the brand’s visual storytelling across campaigns, social media, digital, print, OOH innovation projects.

This role requires someone who understands luxury aesthetics, jewellery presentation, and can leverage cutting-edge AI tools for image generation, video creation, concept development, rapid prototyping, and creative execution

Key Responsibilities

Creative & Brand Design Assist in developing campaign visuals across digital, social, print, OOH, retail, and experiential platforms Translate brand briefs into compelling visual concepts. Create mood boards, campaign routes, mockups, presentations, and design systems Support product shoots with styling references, AI-generated pre-visualizations, and campaign adaptations Ensure consistency across all brand touchpoints as per TBZ design guid elines

AI-Powered Creative Execution Expertly use AI tools for advanced image generation, editing, enhancement, and concept creation Create AI-powered campaign mockups, luxury product visualization, model styling explorations, and retail branding concepts Use AI video tools for storyboard films, concept videos, animatics, reels, and rapid creative prototypes Stay updated on emerging AI tools to improve speed, creativity, and innovation

Tools Expertise (Must Have)

Strong working knowledge of:

Required Skills

Strong luxury design sensibility with understanding of jewellery, fashion, and premium branding

Experience

6-10 yrs exp agency background.