Director of Performance Marketing, Calendar

Skylight · Remote, United States

Skylight is a technology startup building the OS of the family. We make Skylight Calendar, the smart calendar loved by millions of families (plus

Wired

and

the Wirecutter ). Through a singular focus on care for our customers, Skylight has scaled from a school project to over $300M in annual revenue while being completely bootstrapped. We’re looking for a Director of Performance Marketing to own the core digital acquisition channels for Skylight Calendar. You’ll manage an eight-figure budget across channels like Meta, Google, TikTok and AppLovin. You’ll decide where the next dollar goes and build the testing and measurement program that tells us what’s really working. You’ll report to our Director of Growth and work closely with our creative, offline, influencer, ecommerce, brand, and retail teams. The ideal candidate is a strong communicator who thinks in marginal dollars and maximizing ROI and is as comfortable in an ad account as in a contribution model.

Channel performance and budget
Optimize spend across digital channels continuously, maximizing growth while hitting blended and channel-level CAC and contribution targets
Build monthly, quarterly and promotional spend plans (holiday, Mother’s Day, new launches) tied to revenue, inventory and margin goals
Design campaign structure for algorithmic performance; oversee optimization strategy and manage small teams to execute channel plans. Step in to support with hands on keys adjustments as needed.
Own the roadmap for digital incrementality testing (geo-holdouts, lift studies) to guide channel mix decisions, validate spend and open up new tactics
Reconcile platform reporting with incrementality, MMM and post-purchase survey data, and define which signals drive decisions
Understand halo effects: how digital spend drives sales at retail and on Amazon, not just DTC
Creative and testing
Work with the creative team, creative strategist, brand, and product marketing to set creative priorities and resourcing
Oversee a high-velocity creative testing program; support the Digital Performance Manager in balancing tradeoffs (velocity vs. quality)
Collaborate with marketing channel leads on testing roadmaps, including new audiences, messaging angles and offers
Lead and develop media buyers and analysts, and manage agency and platform partners
Explain performance clearly to leadership: what changed, why, and what we’ll do next

8+ years in performance marketing, with 3+ years in a growth leadership role at a consumer brand
~ Has managed an eight-figure annual budget across Meta, Google and at least one other channel, allocating spend based on marginal returns
~ Deep fluency in unit economics: Strong creative instincts, with the ability to turn performance data into briefs that produce winning ads
~ Strong technical understanding of signal infrastructure (e.g. pixels, Conversions API, server-side tracking and first-party data)
~ Comfortable pulling your own data (SQL or BI tools like Omni or Looker are a plus)
~ Bonus: omnichannel experience where digital spend supports retail, or experience with hardware plus subscription businesses

Competitive Salary + Equity Package
~Wellness, learning, and home-office budgets
~ Health, Dental & Vision Medical Plans
~ Company holidays on the first Friday of every month (Excluding November, December, and January)

Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. but for legal reasons, we have to list NY and CO separately.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.