Ads Specialist

Trilliant Software Private Limited · India

Ads Specialist – Meta Ads, Google Ads & LinkedIn Ads

We are looking for a results-driven Ads Specialist to plan, execute, optimize, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads.

• Key Responsibilities
• Plan and execute paid advertising campaigns across Meta, Google, and LinkedIn.
• Set up and manage campaigns, ad sets, audiences, keywords, budgets, and bidding strategies.
• Conduct audience and competitor research to identify growth opportunities.
• Create and test different ad copies, creatives, audiences, and campaign strategies.
• Monitor campaign performance and optimize campaigns for leads, conversions, and ROI.
• Set up and monitor conversion tracking, pixels, tags, and relevant analytics.
• Manage remarketing and retargeting campaigns.
• Analyze campaign data and prepare regular performance reports.
• Identify underperforming campaigns and implement optimization strategies.
• Work with the content, creative, and sales teams to improve campaign performance.
• Stay updated with changes in advertising platforms, policies, targeting options, and best practices.

• Hands-on experience with Meta Ads Manager.
• Experience with Google Ads and Google Analytics.
• Experience with LinkedIn Campaign Manager.
• Understanding of PPC, CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
• Strong analytical and data interpretation skills.
• Experience with lead-generation and conversion-focused campaigns.
• Knowledge of remarketing, audience segmentation, and funnel strategies.
• Good communication and reporting skills.

• Experience managing paid advertising budgets.
• Experience with B2B and/or B2C campaigns.
• Knowledge of Google Tag Manager and conversion tracking.
• Experience with A/B testing and landing-page optimization.

• To build and optimize paid advertising campaigns that generate quality traffic, leads, and conversions while continuously improving campaign efficiency and performance.