Senior Marketing Analyst

Selections HR Services Private Limited · India

Job Summary

We are looking for a highly analytical Data Analyst with strong hands-on experience in The ideal candidate should have practical expertise working directly within Adobe Analytics Workspace and Report Builder , using the platform to answer business questions through data analysis and insights.

This role requires someone who understands how to identify the right metrics, dimensions, segments, and calculated metrics within Adobe Analytics—not just someone who works with data after it has been exported into reporting tools like Power BI or Snowflake.

Along with Adobe Analytics expertise, the candidate should have experience in Python, Snowflake, Power BI, and Advanced Excel to support end-to-end data analysis and reporting.

Key Responsibilities

• Work directly within Adobe Analytics Workspace to analyze digital customer behavior and business performance.
• Use Adobe Analytics Report Builder to extract, automate, and deliver business reports.
• Create custom segments and calculated metrics to support business analysis.
• Pull, validate, and export data directly from Adobe Analytics for further analysis.
• Translate business requirements into meaningful dashboards, reports, and actionable insights.
• Analyze digital performance trends and recommend optimization opportunities.
• Utilize Snowflake for data validation, integration, and advanced analysis.
• Develop data analysis and automation scripts using Python .
• Build and maintain dashboards using Power BI .
• Perform advanced data analysis, reporting, and visualization using Advanced Excel .
• Collaborate with business stakeholders to understand reporting requirements and provide data-driven recommendations.
• Ensure data accuracy, consistency, and integrity across multiple reporting platforms.

Required Skills

Adobe Analytics (Must Have)

• Strong hands-on experience with Adobe Analytics Workspace
• Experience using Adobe Analytics Report Builder
• Ability to pull and export data directly from Adobe Analytics
• Strong understanding of:
• Dimensions
• Metrics
• Segments
• Calculated Metrics
• Experience answering business questions through exploratory analysis
• Ability to independently derive insights from Adobe Analytics data

Technical Skills

• Adobe Analytics
• Snowflake
• Python
• Power BI
• Advanced Microsoft Excel
• SQL (Preferred)