Area sales manager - horeca

Handle and develop the Ho Re Ca channel business for the assigned territory.
Build and maintain direct relationships with key stakeholders, chefs, purchase managers, hotel chains, cafés, restaurants, and institutional clients.
Set up and strengthen Ho Re Ca infrastructure including distributor base, customer database, and sales processes.
Lead and manage field teams comprising Sales Officers and TSIs.
Drive primary sales, secondary sales, and collections as per business plans.
Identify and develop new business opportunities and key accounts.
Introduce and promote Continental product range to prospective clients.
Plan product sampling activities, gather market feedback, and coordinate with internal teams for product improvements.
Monitor and manage ROI for trade activities and customer investments.
Ensure adherence to company flighting norms and commercial guidelines.
Track market trends, competitor activities, and customer requirements to drive business expansion.