Head — Channel Partnerships & Distribution

PrimeTower Infrastructure Pvt Ltd. · India

Residential Solar | Channel Sales | Dealer & Distributor Network

Location: Noida, Uttar Pradesh

Experience: 7–12 years

Function: Channel Sales | Channel Partnerships | Distribution

Industry: Solar | Renewable Energy | Electrical | Inverter & Battery | Power Backup | Consumer Energy

REVO, a residential energy business of PrimeTower Infrastructure , is building a high-performance B2B channel network for residential rooftop solar across India.

We are looking for a sales-driven channel builder who can generate business while building a scalable partner network.

You will initially focus on Western Uttar Pradesh , with responsibility for generating channel-led revenue while simultaneously expanding the partner network.

We are not building a traditional solar dealer network.

Our channel partners can retain:

Their customers | Their brand | Their preferred procurement | Their EPC margins

There is no mandatory requirement to purchase solar material from REVO.

REVO provides the infrastructure behind their residential solar business, including:

• Consumer financing through our NBFC partner
• Digital finance processing
• Direct loan disbursement to the channel partner, subject to lender approval and terms
• Salesperson mobile application
• EPC management dashboard
• Solar design and technical support
• Quotation and proposal tools
• Lead-generation and marketing support
• Sales and product training
• Project and installation tracking
  

As Head — Channel Partnerships & Distribution , you will own channel-led sales and partner development.

Your priorities are:

• Generate residential solar sales through the channel
• Acquire high-potential channel partners
• Activate existing and newly recruited partners quickly
• Build partner productivity
• Develop Western UP territory density
• Drive channel revenue and installed kW
• Build repeatable dealer/distributor acquisition processes
• Develop partner incentives and channel economics
• Train and enable partners
• Build the channel team as the business scales
  

You should have strong experience in:

Channel Sales | Dealer Development | Distributor Management | Channel Partnerships | Distribution Network Development | Territory Expansion | Business Development

Relevant backgrounds include:

• Residential / Rooftop Solar
• Solar EPC / Solar Distribution
• Inverter & Battery
• UPS / Power Backup
• Electrical Products
• Wires & Cables
• Switchgear
• Consumer Electrical
• Renewable / Consumer Energy
• Building Materials
• Other distribution-led businesses

Solar experience is an advantage, not a mandatory requirement.

A strong channel-sales professional from an adjacent industry with a proven record of personally generating sales through dealers, distributors or channel partners will be considered.

Existing relationships across Uttar Pradesh / Delhi NCR are a strong advantage.

• 7–12 years of total sales/channel experience
• 4+ years in channel sales, dealer or distributor development
• Proven ability to generate sales through channel partners
• Proven experience acquiring and activating partners
• Experience building or expanding geographical territories
• Strong understanding of channel/dealer economics
• Strong negotiation and relationship-management skills
• Commercial and numerical understanding
• Entrepreneurial and highly execution-oriented approach
• Willingness to travel extensively
  

Be prepared to demonstrate:

• How many dealers/channel partners you personally appointed
• How many became active
• How many generated business every month
• Monthly/annual revenue generated through your channel
• Average business generated per active partner
• Territory revenue when you joined vs. when you left
• How you recruited partners selling competing brands
• How you revived inactive dealers
• What you personally did to grow your territory
  

You will not spend the first 90 days only mapping the market and building a partner database.

Start generating sales immediately using existing opportunities, personal relationships and new partner acquisition.

Increase active partners, accelerate partner-generated orders and build a predictable channel sales pipeline.

Scale the highest-performing partner profiles, increase monthly installed kW and establish the repeatable channel engine.

Your primary KPI is:

Supported by:

Revenue | Installed kW | Productive Partners | Partner Activation | Sales/Partner | Lead Conversion | Finance Conversion | Partner Retention | Territory Growth

You will work directly with the Founder to build REVO's residential solar distribution engine while delivering revenue from the territory.

You will have the opportunity to:

• Build the Western UP channel
• Expand into new territories and states
• Build and lead the channel team
• Develop partner economics and distribution strategy
• Create a national channel playbook
• Own a major revenue engine of the business
  

As the productive channel grows, your role, responsibility and compensation will grow with it.

Competitive fixed compensation + strong performance-linked incentives.

Variable compensation will be linked to actual channel sales, installed capacity and partner productivity.

We are prepared to pay exceptionally well for someone who can demonstrate a proven ability to build channels AND deliver sales.

If you have built dealer networks, distributor networks, channel partnerships or distribution businesses — and personally delivered significant sales through them — we want to hear from you.

REVO

Stop Buying Power. Start Producing It.