Director of Growth & Brand

Director of Growth & BrandTWICE | New York City (Hybrid) | Contract

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Help build the oral care brand families reach for twice a day, every day.
TWICE is entering its most exciting chapter yet.We're building a new kind of oral care company. One where serious science meets joyful design, where every product serves a purpose, and where better daily routines can make a meaningful difference in people's lives.
With an established national retail presence, a growing ecommerce business, a major adult brand refresh underway, and TWICE Kids preparing to launch, we're looking for an exceptional growth and brand leader to help build what comes next.
This isn't a traditional marketing role. It's an opportunity to work directly with our co-founder, shape the next chapter of a consumer brand, and turn ambitious ideas into measurable business results.
We want someone who thinks like a founder, builds like an operator, understands great brands, and knows how to use modern tools, including AI, to move faster and smarter.
What You'll Own
1. Build the growth engine.Drive our ecommerce growth strategy across Shopify, Amazon, and TikTok Shop. Connect acquisition, conversion, merchandising, subscriptions, retention, and customer lifetime value into one cohesive system.
2. Bring our next generation of products and brands to life.Help lead the commercial execution of our TWICE Kids launch and adult brand refresh, connecting positioning, creative, content, ecommerce, influencers, retail, and launch campaigns into compelling consumer experiences.
3. Make TWICE a brand people talk about.Work with creators, agencies, and internal talent to develop breakthrough content, creator partnerships, affiliate programs, and community initiatives. Build real consumer awareness, engagement, and demand.
4. Create a world-class, AI-native operating system.Use AI and automation to improve how we research, create, test, analyze, and execute. We're not looking for someone who occasionally uses ChatGPT. We want someone who actively reimagines what's possible with modern tools.
5. Turn strategy into execution.Own priorities, project roadmaps, agency coordination, budgets, KPIs, and weekly accountability. Identify what's working, diagnose what's not, and move the business forward without needing constant direction.
Who You Are
A consumer-brand builder. You've helped build or scale a distinctive consumer brand, ideally across beauty, personal care, wellness, family, or CPG.Commercially accountable. You can speak confidently about revenue, CAC, conversion, AOV, retention, contribution margin, and profitable growth.A strong growth operator. You've owned meaningful outcomes across ecommerce, digital acquisition, brand launches, or integrated growth programs.Creatively exceptional. You have great taste, understand why consumers love certain brands, and can recognize work that will genuinely stand out.AI-native. You already use AI to meaningfully improve your work and have concrete examples of what you've built or improved with it.Hands-on and high-agency. You don't wait for someone to tell you what needs to happen. You identify opportunities, make recommendations, and get things done.Comfortable building. You thrive in entrepreneurial environments where resources are finite, priorities move quickly, and individual contributions matter.
We anticipate the strongest candidates will have approximately 7–12 years of relevant experience, but what you've actually built matters much more than your title or tenure.
Why TWICE?
You'll have the opportunity to help shape a brand at a genuine inflection point. We're combining an established retail footprint with new product innovation, a major brand evolution, a growing direct-to-consumer opportunity, and an entirely new children's oral care platform. You'll work directly with our co-founder, collaborate with talented creative and commercial partners, and have meaningful influence over how the business grows. Our ambition is significant. We're building a beloved, modern oral care company around a simple belief: better health starts with the things we do every day. Twice a day, every day.
Engagement Details
Location: New York City, hybrid, with regular in-person collaborationEngagement: Initial 90-day independent consulting arrangement, with potential for a longer-term relationshipCompensation: Target annualized consulting equivalent of $130,000–$150,000, depending on experience and agreed scopeGrowth opportunity: Potential to evolve into a permanent leadership position as the company scales
How to Apply
Please apply with your LinkedIn profile or resume.
We're especially interested in two things:An example of a consumer brand, ecommerce business, or growth initiative you personally helped build, including measurable results.A specific way you've used AI to improve a real business workflow or commercial outcome. xzbcwsv
We're looking for builders, not just impressive resumes.
If you've been waiting for an opportunity to help build something meaningful from an early stage, we'd love to meet you.